Customer Marketing Manager

Location Burlington, MA (Fully remote)
Starts As soon as right candidate is identified
Duration Full-Time
Status Full-Time
Rate $110-$120K
Our client, a leader in the cybersecurity/app security industry, is looking for a full-time Customer Marketing Manager to join their team!

The Customer Marketing Manager will be responsible for supporting global initiatives that drive customer marketing programs that engage and delight customers through their journey. While this role is within the demand generation and marketing program space, it's through a specific lens of current customers - focusing on nurturing their experience, as well as adoption of new products/features.

Key responsibilities include:
- Own marketing communications to customer base and identify stages in customer journey to engage on specific upsell and adoption opportunities
- Identify opportunities to develop targeted campaigns to influence greater product adoption
- Build marketing campaigns, programs and other initiatives, collaborating and working with Product Marketing, Sales and Digital to launch effective programs
- Develop understanding of customer base, personas and distinct journeys of customers
- Develop and execute programs leveraging community, webinars, newsletters, contests, videos and more
- Help build communication plans to announce new product offerings or features
- Work with Marketing Ops to measure campaign performance, define metrics, KPIs and make recommendations

Three areas this role will focus on are:
1. Driving Adoption: once customer is onboarded, ensuring they are using the product and using correctly
2. Customer engagement: keeping customer engaged through newsletters, webinars, new product launches, etc.
3. Expand: expanding customer relationship and having them adopt new products/features

The ideal Customer Marketing Manager will have:
- 4-6 years of experience creating and executing marketing campaigns and programs that drive customer engagement
- Experience in the B2B/Tech/SaaS space is preferred
- Familiarity with lead generation and customer marketing
- Proficiency leveraging segmentation, adoption and usage data to develop demand gen programs
- Expertise in direct digital marketing best practices including email, social and retargeting
- Experience working cross-functionally and partnering with teams
- Experience in Marketo, Salesforce, Jira

This is a fully remote, full-time opportunity to join an organization that is shaking things up in the security space!


Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.