Concerned that their product line was getting stale, our client came to us in search of an innovation solution. With holiday merchandise planning looming, catalogs to concept and produce, and advertising campaigns to launch, the client wanted to get started as soon as possible.
Creative Circle curated a product innovation team consisting of storyboard artists, illustrator concept artists, video editors, and motion graphics/CGI designers. Together, they conceived, designed, and modeled a number of different ideas for new toy products.
After one of the concepts emerged from testing as a go-to-market product design, the client decided to expand the relationship with Creative Circle. The product innovation team was scaled internationally and now consists of three separate units in different countries.