Content Strategist

Location Carlsbad, CA (Fully remote)
Starts Within a Couple Weeks
Duration Full-Time
Status Full-Time
Rate DOE
Our client, a digital media agency geared toward public safety, is looking for an Content Strategist to join their team full-time remote capacity.

This candidate must sit in EST or CST, please do not apply if you are located in PST.

80% - Ideate, execute and optimize high-quality, strategically aligned, inventive content (all types, across platforms) for clients, hewing to budget and time constraints

10% - research and apply best practices in assigned clients industries and in marketing generally. Look for explicit opportunities to apply practices and learnings to the client list.

10% - Conduct research into the performance of content-led campaigns and projects to ascertain in a timely manner with the goal of correcting problems as early as possible. Communicate successes and areas of concern to the AM/AD; and communicate successes and/or opportunities for improvement with client directly.


This Content Strategist will:
- Be responsible for developing and delivering exceptional client work across all marketing channels
- Lead/oversee the creation content across accounts. This may include:
- Researching, reporting, writing and editing (peer review) of ad copy, articles, case studies, testimonials, whitepapers, ebooks, blog posts, eblasts, email marketing, etc.
- Create social media copy, video scripts/content, style guides, drafting creative briefs and other SOWs
- Create content for infographics (content, not design)
- Oversee editorial/content design aligns with copy
- Create & manage editorial/content calendars (including social media calendars)
- Hire and manage freelance/contract content help (including defining SOW's and resource allocation)
- Interpret relevant analytics to optimize content
- Train and offer support on content-related topics
- Execute audits and analysis of content (including SEO, 508 compliance/accessibility)
- Provide guidance on content governance and maintenance
- Collaborate with designers and digital experts when content requires digital design
- Act as expert at clients offerings, products, collateral, messaging, tone, brand guide
- Participate in client calls, sharing deliverables, notating direct feedback from clients and upcoming needs
- Create effective content strategies that achieve client marketing goals and can be replicated to other accounts/projects
- Oversee, manage, execute and optimize internal content marketing efforts
- Assess client needs & create an appropriate strategy that aligns with broader strategy and tactics
- Write and report on client content efforts, sharing good & poor examples
- Train on content best practices
- Help develop the skills of assigned creative team members (up to four)
- Regular assessment of content quality across accounts, provide recommendations for improvement as needed
- Manage contract/freelance content creators

This Content Strategist needs:
- 5+ years experience creating content informed by strategy
- 3+ years experience creating paid media campaigns for B2B clients
- Agency experience or similar environment
- Ability to ideate, execute (report, research, write, edit) and optimize strategically aligned marketing content (blogs, white papers, ebooks, eblasts/emails, ad copy, social posts, video scripts) across media platforms (digital, print, broadcast)
- Experience in content production processes, especially in a marketing setting or a journalistic/editorial environment
- Deep familiarity with creating digital marketing content (eblasts/email, social posts and campaigns) and optimizing them over time based on aggressive metrics
- Familiarity with analytics and metrics platforms (Google Analytics, Semrush, Hubspot and similar)
- Experience in public safety or related industry preferred - a sincere interest in learning about public safety (law enforcement, fire service, 911 and EMS)
- Effective organizational and time management skills, Self-starter with exceptionally high standards for quality work

#IND123
#LIAB3

Submit resume (and samples if applicable) to: Allie.Barbara@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.