Copywriter / Content Creator

Location New York, NY (WFH flexible)
Starts Within a Couple Weeks
Duration Possible Full-Time
Status Freelance to Full-Time
Rate DOE
Our client, a luxury tequila brand, is seeking a Copywriter / Content Creator to join their team for ongoing freelance work (40 hours / week), with the possibility to convert to a full time position.

**Please note, this client currently has a hybrid work schedule but is open to fully remote candidates. You will need to work off of your own equipment!**

The Copywriter / Content Creator will:

- Create and maintain editorial style guide, shaping the editorial voice for the brand
- Concept, brainstorm and strategize with creative partners to develop strong integrated campaigns and brand work across multiple platforms including display, social media, print and video
- Perform basic proofing reading and editing on copy, with strong attention to details
- Identify and evolve a unique, brand-right voice and aesthetic across all social platforms, especially Instagram and Facebook
- Write primarily short form content for social, as well as longer format for website (website copy, blogs) as necessary
- Develop original content that complements overarching brand message and marketing programs
- Explore new content channels (podcast, content collaborations with other brands/ambassadors, etc.) and develop any new platforms that make sense given company KPIs and resources
- Post social media content and build social community through thoughtful, relevant commentary
- Respond to customer inquiries & comments on social in a timely manner
- Support a cohesive social media strategy, inclusive of brand-driving and sales-driving initiatives
- Come up with content ideas to serve spontaneous needs
- Understand best copy practices across all social channels
- Identify emerging social media trends and features, and lead evolution within the brand's channels
- Stay abreast of current best practices in the industry and review competitor websites and social pages to compare their activities and present strategic and competitive insights
- Ensure consistency in content across all platforms and mediums
- Work within existing brand guidelines to inform your creative process but have the ability to push concepts and come to the table with fresh ideas


The Copywriter / Content Creator must:

- Have at least 2 years of experience in copywriting and social media with a focus on Instagram; additional digital marketing experience a plus
- Have previous in-house experience building a strong tone of voice for a luxury brand
- Have a portfolio that showcases a wide range of social-focused work with a minimal, elegant, luxury aesthetic
- Be proficient in the Microsoft Office Suite
- Working knowledge of the Adobe Creative Suite, specifically Photoshop, is highly preferred
- Have experience with social monitoring platforms
- Have strong presentation skills
- Be an excellent writer and creative thinker
- Have an impeccable knowledge of spelling and grammar
- Have a good visual eye and the ability to identify quality content
- Have a passion for luxury, art, culinary and spirits
- Have verified success in growing brands on social media platforms
- Have a keen understanding of social media KPIs and ability to develop reports
- Be a self-starter, highly organized and able to prioritize multiple projects in fast-paced environment
- Bilingual English/ Spanish is a plus
- Be able to thrive in a creative and fast-paced environment, with people who are passionate about their work
- Be able to take feedback well, within your team and externally as you interface with different parts of the organization


This client is requiring COVID-19 vaccination for this position. If there is a bona fide medical or religious reason why you cannot be vaccinated, you may contact humanresources@creativecircle.com. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact humanresources@creativecircle.com.

Submit resume (and samples if applicable) to: Josh.Francois@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.