Sr. Email Marketing Manager

Location Santa Monica, CA (Hybrid)
Starts Interview Now
Duration Full-Time
Status Full-Time
Rate DOE
Ecommerce, D2C client is seeking a Sr. Email Marketing Manager to join their growing marketing team!

Sr. Email Marketing Manager Duties:
Drive strong performance across automated Email and SMS campaigns including retargeting, transactional, acquisition, on-boarding, and nurture programs.
Lead the planning and execution of ongoing campaign optimization efforts through A/B testing, creative and messaging, customer segmentation, and audience insights.
Identify new opportunities for automated and personalized lifecycle marketing programs. Brainstorm ways to improve customer experience through cross-channel (email, SMS, etc) campaigns.
Effectively manage Email and SMS campaigns with strong organizational, communication, and coordination skills.
Proactively partner with site merchants, graphic designers, website team, performance marketing, brand marketing, IT, and customer to drive overall program efficiency and success.
Manage email marketing: strategy, calendaring, implementation, execution, optimization, monitoring, reporting and analysis to increase revenue.
Monitor and optimize deliverability and ensure CAN-SPAM compliance to maintain high deliverability, data hygiene, and channel health.
Master available data sources/data structure within and between SFMC and internal systems to create scalable one-to-one communications and support personalization strategies for all business channels
Manage SFMCs database hygiene and optimization; develop/execute strategy for monitoring and improving gaps in data health and accuracy
Communicate critical performance metrics including weekly, monthly and quarterly program performance as well as testing, SL and heat map analysis to drive program optimization.
Lead, manage and mentor a team of Email Marketing Specialists.

Requirements:
3+ Years Email Marketing Experience
Experience with Salesforce Marketing Cloud strongly preferred.
Strong knowledge of AMPScript and complex SQL
Experience with SMS marketing is a plus
Experience with SmarterHQ, Bluecore, or similar vendor is a plus
Expertise in HTML, CSS, Ampscript, responsive design, SQL, and an understanding of email design and best practices
Effectively manage Email campaigns with strong organizational, communication, and coordination skills.
Ability to work independently as well as build effective working relationships with cross-functional teams
Impeccable attention to detail, deadlines, and accuracy with minimum supervision.
Proven track record of creating, implementing, and optimizing complex email programs to meet business goals.
Experience with email automation best practices.
Ability to interpret and analyze data from multiple sources.
Working knowledge of Google Analytics

#LI-KB1 #IND123

Submit resume (and samples if applicable) to: Kellen.Breitenbach@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.