Director of Brand Marketing

Location City of Industry, CA (Hybrid)
Starts Interviewing Now
Duration Full-Time
Status Full-Time
Rate DOE
Leading beauty brand is seeking a Director of Brand Marketing to join their team.

In this role, you will report directly into the SVP of Brand & Product and will be responsible for owning and driving all aspects of Social/Digital/Influencer Marketing initiatives.

The Director of Brand Marketing will also be responsible for leading strategy with external agencies, crafting social/web promotions, and elevating brand presence with a highly motivated mindset on expansion and growth.

Key Responsibilities:
Strategize, organize and execute 360 social media/digital/PR campaigns for the brand across all platforms
Amplify, sustain, and grow brand voice/presence/engagement across all social/digital platforms
Adaptive in-depth analysis of brand performance and engagement, assessing our competitive landscape/promotional strategies to conduct a brand SWOT analysis and response strategies
Innovate new ideas for social and digital marketing and outreach, inclusive of sampling, seeding and giveaways, and creative content/campaigns to elevate brand positioning and metrics
Collaborate with cross functional internal teams to understand brand, product, and sales to support new and existing portfolios, increase brand awareness, and optimize cross-channel marketing and support for both digital and brick and mortar retailers
Manage and track content calendar - i.e., coordinating and communicating all campaign launches, managing requests for all necessary creative, and ensuring all cross-functional responsibilities are executed flawlessly
Manage monthly campaigns inclusive of budget tracking; supervise and write campaign briefing for content
Analyze and report on campaign performance, including social media and influencer community metrics
Manage and oversee day-to-day social management
Supervise community management to drive positive brand conversations. Ensure questions, comments and related opportunities are handled with an on-brand experience
Execute end-to-end influencer campaigns from outreach and contract negotiations to content creation, content approval, and reporting
Stay up to date on new social media platforms/tools and best practices
Manage and oversee contractual negotiations and agreements
Oversee development of press materials: e.g., PR boxes for influencers and editors, press releases, press kits, and editor gifts; manage day-to-day relationship with PR agency
Craft copy and messaging needs for use across social, digital, PR
Manage all events, including venue sourcing, production planning, payment agreements, contract negotiations and execution
Assist in drafting of monthly/annual reports, financial statements and financial advertising
Track and oversee management of invoices for the Brand Marketing team

Key Requirements:
5+ years of Marketing/Social/Digital experience in an agency and/or corporate environment
Extensive social media and digital experience
Experience designing and implementing targeted SEO, SEM and social campaigns
Proficiency across YouTube, Tik Tok, Instagram, Facebook, Twitter and Pinterest
Experience with influencer management
Experience using web analytics and social data
Strong presentation, project management and communication skills (written + verbal)
Ability to work with cross functional internal teams and 3rd party vendors/agency partners
Positive team player who thrives in a fast paced and deadline driven environment
Proficiency in Microsoft PowerPoint/Excel/Word

Reply with your resume, detailing why you're qualified to be considered for this full time opportunity.


Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.