Sr. Manager, CRM & Retention

Location Santa Monica, CA (Hybrid)
Starts 2 Weeks After Signed Offer
Duration Full-Time
Status Full-Time
Rate DOE
Ecommerce, D2C client is seeking a Sr. Manager, CRM & Retention to join their growing marketing team!

Sr. Manager, CRM & Retention Duties:
Define the retention strategy, roadmap and ongoing seasonal calendars
Continually refine the vision, strategy and roadmap for loyalty program
Work with merchants to understand the unique needs of business units to inform the product strategy connected to loyalty, CRM, email and SMS
Build and maintain an eco-system of triggered customer journeys that are tailored around the individual.
Own A/B and multi-variate testing, cadence and results
Partner with a cross-functional team across product, IT, creative, merchandising, finance, data science and external vendors to execute the against the companys retention goals
Identify appropriate engagement and retention metrics and develop a reporting framework to measure the success of our efforts.

Requirements:
5+ years experience
Experience in retail/fashion, beauty or cpg in ecommerce preferred.
Recent SFMC experience, preferrably within the last 2-3 years
Experience with using SMS and other communication channels.
Experience with launching and/or overseeing a successful Loyalty program.
Experience with CRM tools and using it to create various retention campaigns.
Experience with metrics and modeling CLTV, Churn Rate, and Orders per Customer
Experience driving growth through Recency, Frequency, and Monetary model.
Proficient in Tableau and Salesforce Commerce Cloud and Marketing Cloud preferred. Open to other ESPs. Experience using Swell or another similar loyalty platform.

#IND123 #LI-KB1 #LI-remote

Submit resume (and samples if applicable) to: Kellen.Breitenbach@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.