Digital Marketing Manager

Location Atlanta, GA (Hybrid)
Starts Within a Couple Weeks
Duration Full-Time
Status Full-Time
Rate Up to 95K / DOE
Our client is looking for a Digital Marketing Manager to manage all paid media channels inclusive of paid search, programmatic, paid social, app store optimization, and new and emerging platforms.

The Digital Marketing Manager will leverage these channels to build awareness, traffic, engagement and loyalty to successfully launch a new brand. Youll work closely with a range of stakeholders internally and externally including agencies, digital marketing and brand teams, creative, product and senior leadership.

RESPONSIBILITIES:
- Day-to-day management of paid search, programmatic, paid social and app store optimization channels
- Paid search responsibilities will include keyword generation, ad copy writing and testing, bid management, landing page optimization, and budget management to ensure performance goals are achieved
- Ongoing account optimization: structure improvements, targeting improvements (geo, demographic, dayparting, keyword and URL), search query mining, keyword expansion, advanced use of negative keywords, and improvement of bid management processes and algorithms
- Build and maintain Google UAC and Apple Search ads to drive app installs
- Plan and execute the trafficking of digital media campaigns across programmatic and social channels. (Meta, Google, Linkedin, Pinterest, etc)
- Maintain and troubleshoot ad tracking mechanisms (tracking ad pixels, conversion tags, etc.)
- Maintain a dashboard for reporting and ongoing analysis and meet ongoing reporting requirements to keep the team informed on performance, optimization, and overall results
- Conduct competitive analysis, prepare reports on findings, and share the results with others
- Develop and communicate ideas for improving strategies, practices and approaches, and ensure the successful implementation of those ideas
- Work cross functionally with SEO, product groups, content development, brand marketing, and others to create and implement integrated campaigns that deliver business goals
- Work closely with external agencies, partners and vendors including Google, Meta and Microsoft

REQUIRED EXPERIENCE:
- 4+ years digital media experience, including hands-on experience with Google Ads & Facebook Business Manager
- Results-driven professional with exceptional detail and knowledge around metrics, specifically A/B, multi-variant testing and ROI analysis
- Strong analytical abilities
- Self-starting team player with ability to thrive under pressure in a fast paced, changing environment
- Strong proficiency in Microsoft Excel

This is a full time, onsite 4 days a week, 1 day WFH opportunity.

#IND123
#LI-RS2

Submit resume (and samples if applicable) to: Raquel.Scruggs@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.