The Creative Edge

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Looking for a Job? Consider Adding Chat GPT and other Generative AI Tools to your Skill Set
05.17.2023 4 minute read

Looking for a Job? Consider Adding Chat GPT and other Generative AI Tools to your Skill Set

The 2023 job market has been a bit of a rollercoaster ride, see-sawing up and down—so it makes sense if…

8 Things Our Audience Want You to Know About Creative Briefs!
05.03.2023 1 minute read

8 Things Our Audience Want You to Know About Creative Briefs!

Creative briefs are the foundation of any good partnership. We've all seen briefs that are less than helpful, from vague…

9 Job Description Red Flags Our Audience Wants You to Know About!
04.17.2023 1 minute read

9 Job Description Red Flags Our Audience Wants You to Know About!

Job ads can be just as telling as interviews. From tone to language, job ads can help you understand what…

How to Write a Good Creative Brief
04.17.2023 8 minute read

How to Write a Good Creative Brief

The creative brief is the holy grail of all sacred ad documents—it's the foundation of any successful creative campaign, outlining…

AI and Advertising: How Should Agencies Balance Smart Tech and Human Talent?
04.14.2023 10 minute read

AI and Advertising: How Should Agencies Balance Smart Tech and Human Talent?

The buzz around ChatGPT (Generative Pre-trained Transformer) took flight on February 7, 2023, when OpenAI — an artificial intelligence research…

Canva’s Brand New Era—For Designers, Machines, or Both?
04.05.2023 5 minute read

Canva’s Brand New Era—For Designers, Machines, or Both?

Say hello to everything designed all at once—sales decks, social media posts, party invites, logos, brand assets, and more. Australia-based…

How To Give Constructive Feedback When Collaborating With Creatives
04.03.2023 6 minute read

How To Give Constructive Feedback When Collaborating With Creatives

Nothing brings a team together like making an idea come to life. But there's a way to nurture and guide…