With a focus on branding, advertising, and marketing, this national fast-food chain needed immediate solutions and management services for strategic creative development, concept building, campaign development, production of video and photography, and the delivery of final assets including quality control and file versioning.

In order to provide both immediate and long-term relief, Creative360 recommended a core team of best-in-class creative and production resources to augment the client's in-house team, as well as a flex team to provide extra support to the team when needed.

Creative360 identified, trained, and on boarded a multidisciplinary team spanning creative, digital, production, and marketing operations to support the client's needs. This core creative team of eight executed the national fast-food chain's marketing and advertising team’s initiatives across six departments from start to finish. In addition, Creative360 built out a “flex” bench which included a variety of creative & video production experts.

By augmenting the client's in-house team, Creative360 was able to support the company in scaling marketing output and accommodating new, business-driving initiatives without any hiring strain on the management teams or disruption to workflow. Creative360 took total ownership of workforce management responsibilities including the onboarding of new resources and backfills, resource management against the forecasted needs, performance management, capacity reporting, team upskilling, and more. Delivering against all established KPIs, Creative360 provided all proprietary assets and other materials produced during the brand partnership.

The client needed a full-service video production studio to handle video campaigns from pre-production to post-production, execution, and delivery to the in-house marketing team and sales agents.

Creative360 dove headfirst into client immersion, ultimately recommending the creation of four motifs, aligning to each of the four core campaign video categories - brand video, neighborhood tour, listing tour, market update. Using these templates, Creative360 created campaign videos for each category sized for each social platform. Creative360 subsequently created a field video style guide for future listings and new agent hires.

The video production studio included talent to support the full production lifecycle.
The team was structure to cover all phases of production, including planning, shooting, and editing. Dedicated SME’s were put in place to finalize content, manage media assets, and develop the brand’s video style guide.

Fully managing the team and workflow, Creative360 delivered templated and sized video assets for each of the four video categories, including 2 videos for each of the 28 agents. Additionally, Creative360 delivered B-roll footage for the luxury real estate company to use for future initiatives.

Understanding the immediate need for creative resources, Creative360 recommended a powerhouse production studio that would be able to deliver all needed work, from start to finish, against tight deadlines. Additionally, Creative360 would assist in getting their backlogged workflow on track and help their in-house team get organized.

Taking full ownership of the point of purchase production initiative and all future deadlines associated with that project, we alleviated the client's in-house team of that work, giving them bandwidth to focus their in-house creative team on higher priority projects. As they played catch up, Creative360 would also organize their extensive digital asset library to maximize efficiency and improve overall workflow.

Creative360 built a tight team of best-in-class design, production, and operations roles to handle all point of purchase overflow work. In addition, an on-demand “flex bench” was created to tackle ad hoc requests.

In partnership with the Creative360 Production Studio, the client's team hit all point of purchase and point of sale deadlines for the first time and has been able to get ahead of schedule for POS delivery. Thanks to the team’s outstanding work, Creative360 has continued to partner with the client into a third year, expanding our scope beyond their brand to include their full Hydration Portfolio.  According to the client, Creative360 services have become “a non-negotiable part of the budget.”

The client enrolled Creative360 with very specific demands––they needed three new social media templates, each with four weekly posts as well as copy and captions.

In order to deliver high-performing and on-brand social assets, Creative360 built and implemented an operational infrastructure that established the workflow process, deliverables, and timelines between Creative360 and the client's in-house team. Creative360 also recommended a full-service creative agency to deliver these assets as well as a supplemental flex studio to handle ad-hoc social and non-social requests from 10 distinct business units of the e-commerce company that included website updates to direct mailers and blog content.

Starting with the lead social strategist, Creative360 put together a full-service team that could support account management as well as strategy, creative, and messaging development. The team expanded to support project volume and as initiatives evolved specialized skillsets we introduced to support motion graphics, video, and other project types.

Social performance (likes, comments, saves, reshares) and alignment with other brand campaigns were the main KPIs. The content that the Creative360 suite and flex teams delivered performed, on average, 10% better than social content delivered by other teams. Efficient workflow and twice-weekly status meetings between Creative360 and the client’s in-house team ensured that this initiative was executed in a timely manner and at their desired budget.

In order to deliver on the immediate overflow business needs while also allowing their IHA, to scale, Creative360 recommended a supplemental flex creative and production studio that would maximize output, efficiency, transparency, and control.

Creative360 built out an overflow creative and production studio to assist with the immediate digital production needs which included support in graphic design, copywriting, project management, print and design, motion graphics, UX, QA, technical production and creative presentation design.

Creative360 put together a flex-bench creative studio equipped with a range of creative talent to support web development, UX, motion & video. As the engagement needs expanded the team incorporated front end developers and quality assurance specialists, for a total flex team of 42 contract employees from creative concepting to project management to technical developers. .

On a weekly basis, the Creative360 Engagement Lead and the client Operations Lead reviewed spend and progress reports, and aligned on resources that would be utilized on the Creative360 Flex Bench to support the In House Agency team. On a quarterly basis, the ongoing needs were assessed and the flex-bench was adjusted according to the business initiatives at hand.

Our client's requests were centric to creative concepting and packaging design so Creative360 recommended a flex bench creative studio for creative concepting as well as packaging rendering overflow services. These teams would need to deliver on 15-20 projects monthly, each project needing to be turned around within 24 hours.

Understanding that organization and talent availability would be paramount for the 24-hour working window, Creative360 created a handoff model that would ensure efficient communication and timely delivery of edits and assets. Working as a team with the client’s Project Manager, our Engagement Lead was responsible for managing the flex bench teams and seamlessly communicating all work flow from the client’s PM to the Creative360 contract employees.

It was critical that the client would have access to a variety of creative skillsets that could be modulated and adjusted based on the needs of their immediate business initiatives. Creative360 managed a talent bench of 5-8 individuals to support design projects spanning packaging, presentations, motion, illustration, and more.

With the support of our built-out communication model and bespoke flex teams, Creative360 was able to meet all metrics established at the onset of this engagement with maximum flexibility and speed. We were able to deliver on 240+ ad hoc requests within a 24-hour window. This engagement was so successful, our client uses it to help with concepting efforts, leadership meetings, and focus groups.

In order to relaunch their brand story, Creative360 recommended a two prong approach: 1) development of Brand Strategy 2) Development of Brand Campaign. We defined their brand positioning, revisited consumer profiles, established a verbal identity and brand voice, honed their messaging strategy and placement, and created brand guidelines that would support their growth for the next 5-10 years. Once this was approved and established, we created a brand campaign and executed that campaign across multiple channels include their website, sales collateral and event materials.

In addition to a new story, to successfully rebrand their business our client would need an updated website, templates for digital and printed collateral, static and video assets, and tight brand guidelines to use moving forward with any business initiative after the engagement with Creative360 had ended.

Creative360 was able to build and place a creative team who specialized in top-down rebranding initiatives and could deliver across strategy, design, video, animation and production.

After successfully developing a new brand strategy and revamping the brand storytelling and messaging, the team was able to deliver all needed assets including an updated website, all needed business templates, sell sheets, video assets, and detailed brand guidelines (visual and written identities) to be used on any future initiative, ensuring brand consistency and overall positive UX.