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Marketing Director (ESG / Sustainable Finance) - Manhattan

Starts Interviewing now!
Duration Full Time
Status Full Time
Rate 160k ish
Our client, a global financial data organization, is looking for a full time Marketing Director with a Demand Generation and B2B background to focus efforts on their sustainable finance and ESG programs.

In this role, the Marketing Director will be responsible for strategic development and execution of marketing initiatives that promote lead acquisition and drive brand awareness. A key focus of this role is demand generation including the curation of relevant content to support channel marketing programs. Specific responsibilities include:
-Developing a marketing plan for ESG Products including key activities and budgets to support the acquisition of new customers.
- Develop an ongoing nurture program to enhance the opportunity readiness of leads
- developing product positioning and messaging that attracts targeted users
- developing in-depth product knowledge
- collaborate across sales, product and marketing teams
- creating detailed marketing plans that focus on demand generation and content curation
- asses effectiveness of marketing programs through analysis and team feedback; reporting results to marketing leadership
- develop internal and external sales and marketing collateral: sell sheets, brochures, videos, infographics, etc.

Requirements for the Marketing Director include:
- minimum 7-10 years of marketing experience, with deep knowledge of the finance space and Demand Generation and have an understanding of or passion for ESG and sustainable finance
- proven experience developing successful lead generation campaigns
- strong knowledge of marketing automation and analytics
- strong writing and interpersonal skills with the ability to tell a customer centric story

Apply today!

APR. 2021

Submit resume (and samples if applicable) to: cc193@jobalert.creativecircle.com

For Creative Circle to represent candidates for freelance opportunities, applicants must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.