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Digital Marketing Specialist - Fully Remote/Off-site

Starts Within a Couple Weeks
Duration Possible Full Time
Status Freelance/ possible Full Time
Rate Up to $90K + benefits
Our technology client is looking for a Digital Marketing Specialist to join their team!

The Digital Marketing Specialist is responsible for executing optimization efforts to improve user experience, maximize conversion rates and drive engagement across website properties.

Key Responsibilities:
- Execute A/B and multivariate (MVT) optimization tests that drive fundamental improvements to the website experience and performance
- Manage the end-to-end experimentation process including hypothesis setting, test design, KPI selection and goals, test execution, results measuring and recommendations
- Interpret data, identify key findings, make recommendations and share learnings based on testing results to positively impact customer experience, conversion rates, future web developments and further testing iterations
- Manage the measurement plan and ensure analytic tagging support digital campaigns and optimization projects
- Collaborate with various teams and stakeholders to understand customer priorities and pain points, develop robust tests/hypotheses, write creative web copy/value propositions and design low fidelity experiment prototypes and wireframes
- Advocate user-centered design methodologies and incorporate qualitative and quantitative research findings to enhance optimization tests
- Lead and support training and development of campaign tracking, web optimization and A/B testing standards
- Work closely with Dev teams to build, QA, launch, and monitor A/B tests, while ensuring no cross-pollination of tests with other functions
- Assist in ad hoc data analysis to pull out relevant data and insights to support digital initiatives and key performance indicators

This Digital Marketing Specialist must have:
- 3+ years of experience
- Proficiency in Google Analytics & Google Tag Manager (GTM)
- Experience with optimization tools like Adobe Target and Google Optimize
- Experience with front-end web design, development, CSS, HTML, and JavaScript

REMOTE. TEMP TO HIRE OR DIRECT HIRE.

Submit resume (and samples if applicable) to: Julia.Buck@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent candidates for freelance opportunities, applicants must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.