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Marketing Operations Manager - Remote during covid, eventually onsite in San Francisco

Starts When right candidate is identified
Duration Months
Status Freelance/ possible Full Time
Rate Around $55 per hour / $100-120k range for full-time, DOE
Our renowned, well-established dessert company is looking for a Marketing Operations Manager to join their team. This role will start off as 40 hours/week for 3-4 months with strong potential to convert into full-time.

The Marketing Operations Manager will strategize, plan and manage marketing initiatives including:
- Marketing Cloud and all related database functions
- A “best in class” loyalty program
- B2B initiatives

Customer experience is paramount with goals to increase acquisition, retention and purchase frequency. The loyalty program must be seamless for both general market and volume discount customers.

Responsibilities include:
- Working with the Marketing, Creative, and eCommerce teams along with external partners to strategize, manage, and execute strategy that increases sales, revenues, and profits
- Strategizing B2B marketing initiatives to drive acquisition, improve retention
- Developing and managing a loyalty program
- Owning and managing SalesForce CRM
- Strategizing and maintaining a Marketing Cloud database that supports marketing initiatives and opportunities for email
- Creating new features and promotions & measure KPI’s for shops, e-commerce, CRM, mobile, social and digital
- Identifying opportunities to enhance technology and innovation that will improve departmental effectiveness

Experience/Skills:
- 4 + years of Cloud based marketing, Loyalty, CRM or Direct Marketing
- Strong experience managing KPIs, budgets and B2B initiatives in a B2C company
- Experience in multi-channel retail industry a plus
- Experience managing vendors to achieve program goals
- Working understanding of databases
- Strategizing, executing, and optimizing marketing campaigns
- Managing campaign budgets
- Running reports in Google Analytics and revising efforts based on data

Submit resume (and samples if applicable) to: cc178@jobalert.creativecircle.com