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Director of Digital Media - WFH during Covid-19

Starts Next Month
Duration Ongoing
Status Full Time
Rate up to $130K/year, DOE
Our technology client is looking for a Director of Digital Media to join their team full time! The Director of Digital Media will manage B2C and B2B customer and audience acquisition efforts targeting our key segments using tailored digital media strategies. The Director of Digital Media will focus on buying, managing, and optimizing of performance-based online display media and paid social marketing.

The ideal Director of Digital Media will be have general marketing savvy, creativity, proven analytical skills, and profitable online media buying experience as well as expertise in managing advertising technologies and platforms. The Director of Digital Media should have expert knowledge in audience building, segmentation and targeting with an ability to leverage audiences across all paid advertising channels.

- Drive digital media buying and customer acquisition strategy by developing and managing profitable online display & social network buys
- Lead strategy and execution for company’s use of DMP, DSPs, ad networks, and retargeting programs
- Manage up to two (2) direct reports and external technology vendors
- Ownership of day-to-day budget and forecasting
- Work cross functionally with product, content development, brand marketing, and other internal teams to create and implement integrated campaigns that deliver on business goals
- Achieve key traffic, lead generation, and performance metrics through development and implementation of segmentation, targeting and creative optimization strategies
- Create and own audience strategy and activation using first (1st) & third (3rd) party data sources to achieve campaign KPIs
- Own reporting and analysis of data to identify trends and opportunities, driving change and enhancements

- 7+ years digital marketing experience with proven success in performance-based digital media
- Online display, programmatic, RTB and retargeting campaigns
- Managing high volume media buys for consumer audiences
- Prior management of a digital media budget exceeding $5 million annually
- Previous experience with various media buying platforms such as Google Marketing Platform, Facebook Business Manager, LinkedIn Campaign Manager, Amazon Advertising, The Trade Desk, Criteo, AdRoll, TikTok, Pinterest, etc.
- Strong analytical and reporting abilities
- Advanced experience with BI tools, Excel, and PowerPoint
- Self-starting team player with ability to thrive under pressure in a fast paced, changing environment

This is a full time role that will be remote during COVID, but will eventually report onsite in Buckhead.

MAY. 2021

Submit resume (and samples if applicable) to: cc104@jobalert.creativecircle.com

For Creative Circle to represent candidates for freelance opportunities, applicants must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.