Digital Media Strategist, Remote Freelance - Fully Remote/Off-site

Starts As soon as identified, Ideally week of 11/2/20
Duration 40 hours/ week until the end of year, opportunity to extend
Status Freelance
Rate DOE
Our client, a full-service Marketing Agency, is seeking a Digital Media Strategist to assist their team until the end of the year with the possibility to extend.

If you are able to both execute and optimize on DSPs (Demand Side Platforms), you have media planning experience, and you have experience working directly with clients day-to-day, this role is for you!

This role is remote and a workstation will be provided.

The Digital Media Strategist will have the following responsibilities:
·Manage and execute paid distribution of full-funnel advertising campaigns, with an emphasis on Display and Video.
·Execute campaigns across a variety of programmatic platforms, including DV360, Amazon (or other major DSP), and GDN.
·Execute day-to-day creative and copy optimizations (A/B tests) within programmatic campaigns.
·Work with internal teams to ensure full, on-time, and efficient delivery of paid campaigns
·Execute client and internal facing reporting and campaign insights requests on a regular and/or ad-hoc basis
·Communication with external teams when necessary, including programmatic vendors and partners
·Implement best practices for programmatic and audience targeting with oversight from Director of Paid Strategy

The Digital Media Strategist will have the following qualifications:
·3-4 years professional experience working in programmatic display at a brand, publisher, agency, or similar
- Experience with client-facing communication a must
· Proficiency in planning, managing and executing self-service programmatic campaigns, preferably via DV360 (Experience across The Trade Desk, Google Display Network, Amazon Advertising, and similar platforms can be considered)
· Experience in developing holistic media plans; understanding of how programmatic and display fits within an overall media strategy
· Foundation in display marketing fundamentals including targeting options and critical dimensions for measuring success (i.e.: device, demographics, etc.)
· Experience managing monthly budgets over +$500K
· Ability to translate large data sets into actionable takeaways and insights
· Aware of the existing programmatic landscape and enthusiasm for discovering new, emerging platforms or capabilities that increase efficiencies and engagement
· Attention to detail and great organizational skills
· Excellent verbal and written communication skills

Submit resume (and samples if applicable) to: