Email Marketing Strategist - Fully Remote/Off-site

Starts As soon as 9/10 or shortly thereafter
Duration 1 project, 20 - 40 hours total
Status Freelance
Rate DOE
Our client, a CPG company, needs an experienced Email Marketing Strategist, to assist their team with strategic analysis and direction for their B2C email marketing efforts.

The company is small but their email list is not! They have 50,000 email addresses on their list but currently they only run promotional emails and not much else.

The head of Business Development (among other things!) will brief the Strategist on the company's current email practices and then the Strategist will spend a few days in order to deliver a creative email marketing Strategy.

Email Marketing Strategist Details:
- The company has a big focus on eCommerce sales
- Bring new ideas to the table for the email calendar (for example, running a specific type of email containing a survey or blog post at a certain time of year, based on their busy seasons or how often to run a newsletter email campaign and what to include etc.)
- Include specific ideas on how to better showcase their products in emails (the strategy can utilize their Graphic Designer resource)
- Consider how to improve open rates and CTR (click through rates)
- Assist with market segmentation when it comes to specific target customer groups from their email list
- Maximize the impact and effectiveness of their email list
- Share ideas, opinions and overall strategic direction for email marketing
- Share ideas on how to increase customer engagement
- They use Mailchimp

The deliverable is telling the client what to do and how to do it with email, not the actual content creation or management.

Submit resume (and samples if applicable) to: