Position Shopper Insights Manager
Location New Jersey - North
Starts Interviewing Now
Duration 1 year to start, 40 hrs/wk
Status Freelance, Onsite
Rate DOE
Our client is the customer and market insights team of a global electronics company seeking a Shopper Insights Manager for an onsite freelance position in Northern NJ that will start as 1 year (40 hours per week) and likely extend.

Only candidates with experience in insights or research will be considered.

The Shopper Insights Manager will:
- Deliver deep learning on shoppers’ purchase behavior to enhance strategies and tactics for home electronics
- Develop actionable insights across shoppers’ purchase journey to improve/influence in-store/online initiatives
- Deliver shopper insights research for assigned product lines, with oversight by Shopper Insights Senior Manager
- Deliver brand related tactical learnings to improve ROI (launch planning and post analysis, testing merchandising, POP & promotion concepts, mystery shopping, etc.)
- Partner closely with Consumer Insights lead for product lines in learning development
- Support priority retail customers including Best Buy, Walmart, Home Depot, Lowe’s, Costco, and Amazon.com
- Conduct and manage research projects, both Primary and leverage Secondary to provide actionable insights
- Analyze and interpret data in Excel and create PPT charts
- Conduct workshops as needed to help stakeholders use insights to develop action plans

The Shopper Insights Manager must have:
- At least 5 years of experience in marketing, product management, trade marketing, or shopper/retail research
- Ability to pull/understand large amounts of data from mass quantitative surveys and analyze/visualize data in Excel & Tableau (from both qualitative and quantitative research)
- Bachelor's degree in marketing or related field
- Ability to review/write briefs and manage research vendors
- Strong presentation skills

BONUS: any experience in shopper insights, electronics, retail/eCommerce or skills in Mintel/YPulse/Cantar

*If interviewing, please ask us for client's full job description*

Submit resume (and samples if applicable) to: cc187@jobalert.creativecircle.com