Position Email Marketing Specialist
Location New Jersey - Central
Starts March
Duration 30 hours/week, 3-6 months
Status Freelance, ongoing/long-term
Rate Hourly is DOE, $35+
Our client, a top insurance company, needs freelance help from an Email Marketing Specialist who understands cross sell campaigns and is comfortable with working with data for email marketing campaigns.

This is an onsite, freelance need at our client's office in Northern NJ (not easily commutable by public transportation) 25 - 30 hours a week, likely growing into 40 hours a week.

The Email Marketing Specialist will be interfacing with key partners, both internal and external, to help gather information from new partner insurance agencies for cross sell, and interfacing with internal data team to make sure they have the correct lists/emails to send in the campaign.

The external partners are the insurance agents who want to run the campaigns. The Email Marketing Specialist will work with an in-house Marketing Manager who will collaborate with the agent to look at the components of the campaigns and put together the various pieces to be built in the emails.

The internal partners include the data / analytics team so the Email Marketing Specialist will pull the relevant data with them, depending on what the agent is trying to sell, and must be able to understand when data is wrong, missing or incorrect and it takes time to understand and learn that, which is why it's helpful to be onsite with the team.

ExactTarget Email Marketing Manager Details/Duties:
• At least 1 year of experience building and sending emails, ideally with ExactTarget or Salesforce Marketing Cloud (if you rate yourself a 4 or more out of 10 with ExactTarget that's sufficient)
• Strong comfort level with data is required
• The hours per week will vary based on the amount of requests coming in; right now they have 50 cross sell campaigns in the hopper ready to go
• HTML experience is needed for coding the emails (it is minimal just swapping text and logos)
• Coordinate program details with the product and channel marketing team
• Pull client lists
• Work with external vendors to scrub client lists in Excel
• Upload logos and contact information to ExactTarget email templates
• Deploy emails and pull stats from ExactTarget

This isn't just a role for a pure email marketer who sends out emails with a tool - there is a lot of components that go into the execution.

Some offsite flexibility is an option once ramped up but ideally the Email Marketing Manager can work onsite (Hunterdon County - not easily commutable by public transportation).

APR. 2020

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Submit resume (and samples if applicable) to: cc190@jobalert.creativecircle.com