Position Senior Director of CRM Loyalty Analytics and Insights - Fashion Brand - Full-time
Location Manhattan
Starts Within a Couple Weeks
Duration Full-time
Status Full Time
Rate DOE
Our client, a major women's apparel brand is seeking a Senior Director of CRM Loyalty Analytics and Insights to join their team.

As the Senior Director of CRM Loyalty Analytics and Insights, you will blend the art and science of growing revenue across the clients Direct to Consumer channels through innovative strategies and tactics designed to acquire, retain, reactivate and reward customers across all segments. You will work closely with cross-functional teams in Marketing, Merchandising, Buying and eCommerce to glean meaningful insights to increase ROI.

Additional responsibilities include:
- Acting as the Business Strategy Leader for new CRM Database and Analytics platform leveraging the CRM platform to optimize lifetime value
- Develop and manage an innovative Loyalty Program, focusing on personalization, testing and driving engagement and retention
- Manage and direct all aspects of market research, including both qualitative and quantitative methodologies and analyses
- Leads enterprise testing and regularly engages the executive population to deliver customer insights that guide strategic decision making
- Develop and deliver broad & integrated data research projects that will have company-wide impact
- Partners with Marketing to establish and continually improve segmentation strategy & implementation
- Monitor customer migration across various predetermined segments
- Define and monitor success at the program, customer segment and campaign levels. Identify and report on Health of the Customer KPIs to track effectiveness of the all programs and assess levels of Brand loyalty over time
- Serve as a knowledge leader, using structured problem solving to craft and execute thoughtful insights and agendas - Work with different functional leaders and across multiple product teams with attention to customer insights and research, including both qualitative and quantitative methodologies.

- 10+ years in CRM, Loyalty, Customer Insights, Market Research, and Business Analysis; 6+ years in a management role FROM AN IN-HOUSE BRAND
- Loyalty and CRM program launch and development of detailed functional requirements experience preferred
- Experience at an in-house women's apparel brand is HIGHLY preferred
- Must be proficient with Business Intelligence Software (Tableau and Merkle is a plus)
- Must be able to work with technical data, as well as, creative concepts
- Extensive experience analyzing customer behavioral data and segmentation experience
- Knowledge of both qualitative and quantitative
-Ability to engage an audience with persuasive, data-based story telling.
- Strong presentation skills and leadership in developing strategies and executing against roadmap to drive change - Experience managing teams is a MUST as you will be managing at least two direct reports and will be ideally growing your team come 2019

Interested and qualified please apply!

Submit resume (and samples if applicable) to: