Marketing Analyst - Houston

Starts 11/1/21
Duration 2/28/22
Status Freelance
Rate $54/hour
A top energy company is looking for a Marketing Analyst to join its team. This is a FREELANCE, 40 hour/week assignment that starts in November.

The ideal Marketing Analyst will work with marketing management to execute marketing strategy and plan by creating new product offers and assigning different offers at different times to different sales channels.

REQUIREMENTS:
• Bachelor’s Degree in marketing or related field
• Experience with reporting and data analysis
• Working experience with SQL.
• Working experience of SAS a plus.
• Ability to translate complex business issues into achievable analytical learning objectives and actionable analytic projects.
• Strong attention to detail
• Extremely organized and detailed oriented
• Ability to manage multiple projects simultaneously without sacrificing quality
• Excellent communication and collaboration skills
• Ability to work in a fast-paced environment

The Marketing Analyst will conduct campaign execution, marketing and portfolio analysis.

RESPONSIBILITIES:
• Develop marketing learning agenda. Design and execute testing cells and implement the learning plan.
• Post campaign analysis on enrollment, conversion rate, customer usage, customer credit, cost of acquisition, gross margin, marketing return and NPV (Net Present Value) by channel and product.
• Analyze testing cell result and develop the learning regarding effectiveness of different pricing, message, incentive, number of mailing and channel strategy.
• Develop and update statistic model to predict attrition/switch models and customer value calculation engine.
• In depth analyze the attrition/switch drivers and quantify their impacts.
• Develop and Execute Customer Enrollment and Attrition Reports:
• Weekly/Monthly/Quarterly customer count and load volume reports. They include customer count by business segment, state, utility, product and channel at begin and end of period, new start and new stop for both current and historical period.
• Weekly/Monthly/Quarterly detailed acceptance, attrition and transfer service activities by type, segment, product and timing for both current and historical period.
• Ad Hoc reports for marketing, finance, planning, supply, risk and regulatory departments.

Submit resume (and samples if applicable) to: ramsay.mccoy@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent candidates for freelance opportunities, applicants must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.