Senior Email Marketing Manager - Houston

Starts July 13th 2021
Duration Full Time
Status Full Time
Rate Up to $90,000/year DOE
A leading retail company in The Woodlands is looking for a Senior Email Marketing Manager to support their team this July 2021. This is an ONSITE, FULL-TIME position.

The Senior Email Marketing Manager will manage strategy,planning, and optimization of email marketing program.

RESPONSIBILITIES:
+ Drive email strategy
+ Create segmentation strategy based on testing and performance
+ Own and Manage prospect database
+ Utilize email platform to build (Q&A) and deploy emails
+ Oversee all aspects of email execution including development, deployment, scheduling, segmentation, A/B testing, optimization
+ Set up A/B subject line, creative and copy tests on a regular basis
+ Own email campaigns end to end. Manage the development and execution
+ Plan and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve email performance focused on user engagement driving towards our KPIs
+ Test and QA email campaigns to ensure quality and deliverability
+ Monitor data integrity and support data hygiene requirements
+Maintain a strong understanding of brand standards
Provide guidance, coaching and mentorship opportunities to develop the team

MUST HAVE:
+ Bachelor's degree
+ 3+ years of experience
+ B2C retail experience
+ Project Management skills
+ Familiarity with HTML and CSS is a plus
+ Experience with web analytics / measurement tools and tracking software. (IBM Digital Analytics a plus)
+ Ability to follow brand guidelines
+ Strong communication skills
+ Management experience is a plus
+ MUST have exceptional editorial skills
+ eCommerce experience

Submit resume (and samples if applicable) to: sarah.maberry@jobalert.creativecircle.com


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