Director of Social Media (Beauty/Skincare) - WFH during Covid-19

Starts Interviewing Now
Duration Full-Time
Status Full-Time
Rate DOE
Beauty/Skincare brand is seeking a Director of Social Media to join their growing Digital Marketing team and report to the VP of Marketing. The client is located in Culver City - this is a remote role for now but the hope is it will eventually go onsite.

Key Responsibilities:
• Develop and own the social media strategy by communicating a clear vision and strategy, and develop and manage social media campaigns
• Manage, develop and lead the social media team (3 people)
• Ensure the content strategy and brand voice is implemented across all channels including Instagram, Tik Tok, Facebook, YouTube, Snapchat and emerging channels

Consumer Focus & Engagement
• Production and ownership of consumer facing social strategy using consumer research, analysis of results, and knowledge to ensure most effective & engaging use of channels and messages, and build larger, more engaged communities
• Build strategies to increase the size of communities, generate more positive brand conversation and UGC, and encourage new and lapsed consumers to reappraise the brand
• Effective community management to drive engagement and consumer advocacy
• Vocalize and amplify brand voice through engaging captions that resonate with consumers

• Plan and deliver a social media strategy that will deliver the maximum commercial return for the business in terms of reach, engagement and sales. Maximize omni-channel customer conversion and value
• Plan & manage social media budget to ensure maximum engagement, channel growth and ROI.
• Constant innovation, competitor analysis and identification of opportunities to drive the business and brand agenda.
• Identify new developments and trends in the social media market, including tools, applications, channels, design and strategy

• BS/BA required
• 8+ years’ experience in a social media, with at least 3 years as a manager
• Deep understanding of current and emerging social media platforms; well versed in the latest trends and their broader impact on the marketplace
• Must understand and be passionate about all forms of social media and strategies
• Experience managing a small team
• Proven history of growing communities, engagement and brand advocacy
• A good understanding of Millennial and Gen Z generations and a passion for what engages them
• A creative eye for copy, video and design, and experience working with designers
• Budget management experience
• Flexibility, resilience, persistence, a ‘can do’ attitude, and a good sense of humor are essential
• A love of skincare, beauty, fashion & celebrity lifestyle essential
• Proven analytical and ROI reporting skills

Apply now with the top three reasons you are a fit for this role!


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