Marketing Automation Manager - Work From Home Flexibility

Starts Mid-September
Duration 6+ Months
Status Freelance
Rate Up to $45/hour
Our corporate client has a HOT need for a Marketing Automation Manager with a Pardot Certification is preferred to start in September for a 6 month contract offering 40 hours/week.

The Marketing Automation Manager will develop customer relationship strategies that drive sales growth for new and existing customers. In this role, you will develop and maintain relationships and clients interactions through various marketing channels, including website, lead generation, mobile, email and social media.

Marketing Automation Manager Responsibilities:
- Overseeing marketing campaigns; ensure campaigns are effective and are meeting strategic objectives.
- Responsible for the Strategy around marketing automation platform including campaign setup, database management, analysis and optimization.
- Collaborate across marketing department to develop customer profiles.
- Lead the management of the marketing automation platform, including drip programs, campaigns, prospects, reporting, integrations (and connectors), users, engagement, inbound/outbound notifications, monitoring, day-to-day functions and upkeep of platform components.
- Implement, track and optimize digital demand and lead generation activities across various channels; ensure high quality leads are delivered to the sales team.
- Lead email marketing campaigns, analytics/performance tracking, A/B testing, list segmentation and management.
- Research and utilize best practices for marketing automation platforms; identify and evaluate new technologies and add-on applications to improve performance of marketing automation platform.

Marketing Automation Manager Requirements:
- 7+ years of experience with direct experience using cloud-based CRM platforms and marketing automation platforms
- Bachelors Degree in marketing or similar field
- Must be knowledgeable or have worked in Salesforce/Pardot or similar platform to lead the Marketing Automation team


Submit resume (and samples if applicable) to: