Senior Digital Media Manager - WFH during Covid-19

Starts When Identified
Duration Full Time
Status Full Time
Rate DOE
Woman-focused, supplement client is seeking a Senior Digital Media Manager to join their growing team!

This role will own the process start to finish for crafting strategy, development, testing frameworks, execution, and analysis of performance marketing plans, including organic and paid campaigns.

Mange paid media campaigns
- Most critically handling Facebook campaign structure, budget and strategy as well as other paid media channels
- Define weekly campaign priorities and structures to most efficiently acquire customers
- Determine weekly marketing budgets and allocate across campaigns
- Coordinate with design team to generate new creative assets
- Determine optimization opportunities
- Analyze performance data to identify optimization opportunities and reduce customer acquisition cost
- Build and maintain dashboards to measure campaign performance and spot issues
- Setup and measure A/B tests to optimize campaign structure, creative/copy, and buy flow
- Guide the acquisition strategy
- Contribute insights on business and macro media trends that will affect monthly/quarterly performance
- Compile best practices to improve overall acquisition strategy
- Build the research for evaluation of new user acquisition/growth channels

Requirements:
- Bachelor's degree
- minimum 2 years of work experience using Facebook Ads Manager
- Expertise in managing digital marketing platforms, including Facebook, Google, and Pinterest
- Experience with data analysis (e.g. Excel)
- You are someone who is hyper-analytical and data-obsessed, with a positive, entrepreneurial spirit
- Startup and/or e-commerce experience is a plus
- Passion for e-commerce, consumer retail and/or digital marketing is a plus

Apply now and tell us why you are a fit!

#CAL

Submit resume (and samples if applicable) to: cc177@jobalert.creativecircle.com


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