Digital Ad Operations Specialist - Madison, WI

Starts Within a Couple Weeks
Duration Full Time
Status Full Time
Rate Depending on Experience
Our Agency client is seeking a Digital Ad Operations Specialist to join their team Full Time!

Digital Ad Operations Specialist Responsibilities:
- Reinforce technical specifications, including rich media creative, needed to support the media buy and the business needs
- Collaborate with internal teams to ensure campaign tracking will meet client needs and objectives
- Develop KPIs, conversion strategies, analytics dashboards and share insights that will be monitored across digital initiatives
- Implement third-party tags/pixels using Google Tag Manager or other custom methods as necessary
- Work closely with the developers to implement any necessary custom programming for conversion or event tracking on websites
- Traffic all digital media materials to necessary third parties and external vendors
- QA tag implementation and ongoing monitoring to ensure accuracy for tracking metrics and reporting
- QA to ensure that creative is trafficked accurately for all campaigns and updates are facilitated as needed
- Ensure campaigns are live and running in accordance with tactics and executing as expected
- Proactively catch potential issues or identify concerns early on in trafficking process
- Provide technical support as the first line of defense for the media and development teams to help troubleshoot problems pre and post-deployment
- Stay up to speed on ad-serving technology, including digital media best practices


Digital Ad Operations Requirements:
- Proficient experience using Google Analytics and Google Tag Manager (GTM)
- Experience with third-party ad servers, such as Sizmek, DCM or others
- Basic web troubleshooting skills using browser inspector tools or developer tools
- Familiarity with web technologies including, but not limited to: HTML, CSS and JavaScript
- General CMS knowledge a plus, but not required
Proficient in Microsoft Excel, Word, PowerPoint

FEB. 2021

Submit resume (and samples if applicable) to: cc124@jobalert.creativecircle.com