Marketing Manager - WFH during Covid-19

Starts Around March 15
Duration About 4 Months, Possibly Longer
Status Freelance/ possible Full Time
Rate Depends on Experience
Our client in the energy industry is looking for a strategic Marketing Manager who can assist them remotely for about 4 months, with a possible extension and/or conversion.

The Marketing Manager will be working about 20-25 hours a week for the majority of the project, but will need to have the flexibility to go to 40-hour as needed.

The Marketing Manager will primarily be focused on new program launches and how marketing integrates with them.

The Marketing Manager must have the following:
- 5+ years in marketing strategy (or similar)
- Degree in marketing or similar (Masters a plus)
- Experience setting marketing strategies, identifying new opportunities in the market and tracking / reporting on lead gen and retention efforts
- CRM and content management software (any)
- Familiarity with SEO/SEM and Google Analytics
- Experience creating presentation decks (open to software - PowerPoint, Keynote, etc...)
- Agency or startup experience is a BONUS

The Marketing Manager will be responsible for:
-Acting as liaison to third party agencies
-Sending third party marketing agencies content from internal (social, direct mail, email)
-Conducting in-depth research to identify new market opportunities and consumer preferences to support campaign creations
-Setting specific marketing goals that align with the overall direction & business goals
-Developing/maintaining digital campaigns to increase web traffic
-Tracking & measuring marketing outcomes including marketing activities, response, leads, sales, retention, & ROI
-Forecasting market trends
-Generating innovative ideas to promote brand & products
-Developing business cases to support new marketing strategies, budget requests, projects, and marketing plans
-Using customer feedback to ensure client satisfaction
- Ensuring brand alignment to increase brand awareness and equity

FEB. 2021

Submit resume (and samples if applicable) to: