Marketing Analyst/Technologist - Fully Remote/Off-site

Starts Within a Couple Weeks
Duration 8 + Weeks
Status Freelance
Rate $35.75/hr
Our client is hiring for a Marketing Analyst/Technologist with Salesforce experience to help through the New Year.

This will be 40 hours per week, fully remote.

What you will be doing as a Marketing Analyst/Technologist:
• Translate marketing plans into production ready delivery modules within our GUI automation platform
• Bring together creative collateral and channel integration points into complex multi-step marketing touchplans
• Provide critical production support within our campaign automation platform following strict SLA guidelines for uptime, campaign turn-around and deliverability, and quality control
• Be responsible for extracting and analyzing large amounts of data across internal and external data sources with a primary focus on supporting ongoing marketing personalization.
• Build database processes and work with dba resources to improve automation in existing marketing programs
• Architect data pipelines and data sources to support ongoing marketing efforts in multiple environment
• QA development and UAT environments to ensure continuous rollouts move seamlessly into existing marketing operations
• Reach across multiple database systems to query data necessary for reaching out to customer segments in advance of scheduled automation rollouts – integrate custom query data into automation platform as needed
• Follow guidelines to build and evaluate individual channel and multi-channel/omni channel testing methodologies to ensure measurability in BI and other reporting environments
• Optimize automation platform campaigns and scheduling and actively seek process improvements within individual and combined marketing channels
• Work with dba resources to improve automation in existing marketing programs
• Cross-train less technical system users on system functionality and usage
• Identify areas of improvement for organizing campaigns, enhancing our current procedures, and taking them to the next level
• Work across IT, sales, and marketing business leaders to gather pertinent information to accomplish all of the above
• Provide production platform support to ensure up-time and issue resolution
• Participate and contribute in an Agile environment
• Work with business stakeholders to become a single voice for priority to the ops team

What you need to know as a Marketing Analyst/Technologist:
• Ability to self-start and self-educate
• 3 plus years in campaign marketing environment
• Hands-on experience with SQL syntax, relational database models, and data driven marketing platforms
• Proven experience across integrated customer communications (email/phone/web)
• Experience constructing marketing campaigns, A/B split testing, and workflows in marketing automation tools (i.e.: Salesforce Marketing Cloud, Adobe, SAAS, CIM, DMC, Aprimo, Unica, Infor Epiphany, other) a bonus
• Working knowledge of customer data warehouses (2+ years SQL experience required)
• NoSQL for distributed DB/HADOOP
• BS/BA in related field

OCT. 2020

Submit resume (and samples if applicable) to: