Digital Media Specialist - Fully Remote/Off-site

Starts End of January
Duration Thru end of June, highly likely to extend
Status Freelance
Rate $30 - $34/hr, Depending on Experience
We are looking for a B2B Digital Media Specialist that will help execute strategic marketing campaigns. In this role, you will be supporting integrated and engaging marketing campaigns that drive engagement and lead generation for our solutions.

This role is focused on Paid Media and Google Ads execution and reporting.

Responsibilities of the B2B Digital Media Specialist:
• Execute marketing campaigns that are consistent, creative, and achieve KPI aligned to marketing strategy.
• Working closely with marketing partners on the development of multi-channel campaigns – including paid / owned / earned media and events – that activates content in market and delivers an on-brand client experience.
• Ensures all campaign components are developed and production schedules are met.
• Establish campaign metrics and reporting, leveraging Google analytics and other platforms as needed.
• Partner with sales on lead handoff and reporting.
• Partner with content to ensure alignment with launch dates and pieces.
• Establish testing procedures for learning best practices; embed learnings in campaigns.
• Manage lists needed for campaign execution

Requirements of the B2B Digital Media Specialist:
• 2-5 years of experience with B2B content-driven marketing focused on full funnel campaigns, lead nurturing and driving revenue.
• Experience setting up and running paid media and Google Ad campaigns (Linkedin Ads, Google Ads)
• Experience working on marketing programs in a complex B2B environment.
• Ability to present self professionally and intelligently to internal clients/colleagues
• Familiarity with Account Based Marketing and aligned strategies a plus.

JAN. 2021

Submit resume (and samples if applicable) to: