Digital Marketing Director

Location Conshohocken, PA
Starts Week of June 27th
Duration Full-Time
Status Full-Time
Rate Salary starting at $110,000
Our client, an insurance company in the Conschohocken, is looking for a Digital Marketing Director to join their team for a hybrid full-time opportunity!

The selected candidate would be required to come on site for 3 - 4 days a week in their Conschohocken office.

The Digital Marketing Director will:
- Build, implement and report on a comprehensive digital marketing strategy to optimize spend and achieve tangible results across multiple channels, including email marketing, paid search, SEO, SEM, display, paid social media, big data and external vendor leads
- Work closely with marketing team and/or agency partners
- Develop lead generation campaign/program strategy, objectives, goals metrics and define best practices, standards and processes
- Form effective search strategies including organic and paid search efforts
- Create, maintain, and optimize successful PPC campaigns across a variety of platforms. (e.g. Google AdWords)
- Conduct keyword research and analysis to improve search engine optimization
- Perform competitive audits inclusive of positioning, bids and messaging tactics
- Provide measurement tracking criteria/KPIs and reporting for all digital efforts
- Conduct A/B testing and email/landing page optimization and analyze results
- Interpret or make deductions from our website analytics
- Assist with launch of our B2B CRM platform
- Ensure optimization of marketing automation best practices
- Assist with the management of the digital marketing budget
- Stay abreast of the latest digital trends, best practices and metrics measurement to provide proactive recommendations

The Digital Marketing Director will have:
- 7-10+ years of experience in digital marketing and digital advertising, preferably in a strategic/leadership oriented role
- Experience managing digital marketing projects from concept to implementation, with solid project management skills
- Highly creative and innovative with experience identifying target audiences and devising digital campaigns that engage, inform and motivate
- In-depth knowledge of different digital marketing channels, with hands-on experience with SEO, Google Analytics, Google & Bing AdWords, Google Tag Manager, LinkedIn Ad Manager, CMS, CRM software and social media monitoring tools
- Excellent proficiency in Microsoft Office 365 (Word, Excel, PowerPoint, Teams, etc.)
- Experience with WordPress, HTML, Microsoft Dynamics, Click Dimensions, Unbounce, iContact, Sprout Social and SEMRush is a plus
- BS/BA in Marketing, Digital Media/Technologies or similar relevant field

Submit resume (and samples if applicable) to: Tiffany.Novak@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.