Email Marketing Automation Specialist

Location Conshohocken, PA (Fully remote)
Starts Early August
Duration Full-Time
Status Full-Time
Rate Salary starting at $60,000 and up DOE
Our client, a pet insurance company, is currently seeking a full-time Email Marketing Automation Specialist to support their Digital Marketing Team.

This is a fully remote position!

The Email Marketing Automation Specialist will be:
Developing and optimizing an email and SMS marketing strategy, using both email flows, SMS flows, and ad-hoc campaigns, to drive business objectives for growth and retention
Ideating email campaigns individually and in collaboration with marketing, sales, and product teams
Writing, designing and executing emails and SMS messages via their email marketing platform (Salesforce Marketing)
Analyzing email/SMS metrics (open rates, click rates, conversion rates, etc) and business metrics (conversions, activation rates, revenue, etc) to identify opportunities for optimization of flows and campaigns
Gathering requirements and feedback from cross-functional stakeholders to create and manage email/SMS marketing calendar, optimize existing flows and design new email and SMS flows
Becoming familiar with brand guidelines, images, components and overall brand identity, to design emails and SMS messages
Estimating time required to complete work and gather appropriate feedback and approvals and working successfully within time and cost constraints to meet deadlines
Proofreading to ensure accurate and high-quality work
Staying up to date on email and SMS best practices

The Email Marketing Automation Specialist will have:
5+ years of work experience in a similar role or equivalent experience; agency experience is a plus
Experience with Salesforce Marketing Cloud strongly preferred; similar experience considered
Experience coding HTML emails
Experience designing email campaigns in a design program (e.g., Photoshop or Figma) is a plus
Data-driven and insightful; recognizes patterns and can translate those into action-oriented recommendations. Proven experience setting up and executing experiments (i.e. A/B testing) to optimize performance.
Flexibility and adaptability, is not afraid to take risks in a safe-to-fail environment but also embraces other's directions
Clear communicator, with strong project management skills
Strong time-management and self-organization skills

#IND123
#LI-AW1

Submit resume (and samples if applicable) to: Alicia.Walker@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.