Digital Marketing Specialist - Madison, WI

Starts Within a Couple Weeks
Duration Full Time
Status Full Time
Rate DOE
B2B Legal Services company seeks a Digital Marketing Specialist to join its team as a full time hire working remotely.

You'll be responsible for executing deliverables from overall marketing strategy, keeping marketing projects on track and supporting other key marketing efforts.

Primary Functions:
- Perform data analysis and reporting campaign performance utilizing Google Analytics and Facebook Pixel; - Provide SEO expertise including technical implementation and optimization such as site audits, keyword research, keyword mapping and Google Ads Manager
· Identify trends and insights and help optimize spend/performance on campaigns
· Create automated campaigns in HubSpot
· Manage the blog including content calendar, calls to action and subscriber emails

Secondary Responsibilities:
· Manage and increase engagement with social media profiles
· Setup, write copy and optimize social media ads within the brand voice
· Develop and optimize pay-per-click campaigns
· Maintain and update website content

Required Experience:
- 3+ years of B2B marketing experience
- Knowledge of marketing automation software (Hubspot preferred but not required).
- Solid knowledge in Google Ads
- SEO knowledge and ability to edit copy for SEO purposes
- Ability to thrive in a fully remote environment and be highly collaborative with your team.

SEP. 2020

Submit resume (and samples if applicable) to: