Senior Product Marketing Manager / Director - FinTech

Location Sunnyvale, CA (Hybrid)
Starts Within a Couple Weeks
Duration Full-Time
Status Full-Time
Rate DOE
Our fintech client is seeking 2 Senior Product Marketing Managers and 4 Product Marketing Directors with experience in the FinTech and payments space to join their team.

**This role requires you to work onsite in the company's Sunnyvale offices 3 days per week.**

In this role, the Senior Product Marketing Managers / Directors will help build and launch products that resonate with the company's existing customers and target new clients. You'll be responsible for creating go-to-market strategies around key offerings including product launches, sales enablement, content, operations and pricing. You'll also partner extensively with product management, partner marketing, sales and finance teams.

Additional responsibilities include:
- Drive and plan the go-to-market strategy for products, features, and services across cross functional teams
- Define positioning and key messaging through understanding of the product, industry, audience, and key competitors
- Work on packaging & pricing strategy for overall platform & for specific initiatives, including framing strategic considerations, creating potential solutions, analyzing options, collaborating with senior executives, incorporating industry learnings, and driving towards a decision
- Develop sales enablement collateral and provide support at each stage of the sales funnel
- Partner with growth and content teams to drive awareness and demand for product
- Conduct user, market, and competitive research to better understand and evangelize market trends and apply key learnings to product roadmap and marketing strategy
- Develop a deep understanding of the platform and how it solves problems for SMB customers
- Own product messaging, positioning and all launch activities including internal readiness, beta programs, documentation and content
- Drive internal product education and create useful customer-facing product help content
- Perform competitive analysis and gain a deep understanding of the market and competitive landscape in order to support product development
- Arrange target markets into customer segmentation groups and design optimal marketing campaigns based on market segmentation

Required Skills/Experience:
- 8+ years of product marketing experience with 3-7 years of technology product marketing strategy; Bachelors degree of higher
- Exceptional marketing strategy skills and highly analytical thinking
- Strong understanding of sales and sales strategy
- Strong executive presence with clear, crisp verbal and written communication skills
- Collaborate across teams to execute high performing cross functional programs
- Ability to personally and collaboratively create high quality content including presentations, digital copy, etc
- Prior experience in POS / fintech / SaaS based solutions in a hyper growth environment
- Proven experience building channels, embracing technologies, measuring results and improving product performance and service offerings
- Kind, fun and collaborative

#LI-DG1

Submit resume (and samples if applicable) to: Dianna.Guerra@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.