Hardware Art Director

Location Sunnyvale, CA (WFH flexible)
Starts April 2022
Duration Quarter by quarter extension
Status Freelance
Rate Flexible rates; DOE
Our leading innovative consumer brand is seeking a Hardware Art Director to join their team.

The client leads all advertising and marketing efforts to ensure the flawless development and execution of world-class communications.The Design Team is responsible for the design and art direction of core communications including product launches and seasonal campaignsacross Retail, Channel, Packaging, Keynote, and Events. Working in a highly collaborative manner, a primary focus of the Design Team is to define the look and feel of all product imagery through experimentation, critical thinking, and extraordinary attention to detail. Hardware Art Directors consist of highly versatile and experienced creatives that help establish the hardwares visual vernacular for all deliverables, both moving and still, across marcom. We work directly with all internal functional teams and external vendors to strategize the approach for final execution of deliverables, then art direct all final hardware in those deliverables.

In this Hardware Art Director role, you will be responsible for:

3D Assets: Partner with other teams and designers to develop materials that are accurate to the hardware but also conducive to image production throughout the life of the product (Examples are determining the grain size and depth on the bead blasted aluminum, determining refraction amount on glass, and dialing in the shaders color to match the ID-approved targets)
Packaging: Create WIP hardware images with the Design Team for visualizing purposes while the final 3D asset is being developed. Responsible for art directing final hardware Work with the Design Team and other teams on hardware and color.
Control Angles: Based on knowledge of the product and the focus of the launch, propose control angles to be produced Partner in the Art direction of the reference photography shoot to establish proposed lighting then present proposed lighting direction to the ID design team Create RGB color targets with the color designers to be used throughout the life of a product Partner in the Art direction of lighting, material execution, color for final control angles being made by production Art direct CMYK proof color targets with print vendor Create control angle usage guide for use throughout launch for print, interactive and video (no wet-look /with wet-look, needs reflection, needs screen glow, etc.) Brief all function teams on approved control angles before their work kicks off
Campaign: Work closely with Design Team throughout the development of campaign images Brainstorming creative and advising on elements you have established with other teams Partner with the Design Team to art direct all hardware, both still and animated, for print, video, interactive, and keynote Final approval, focused on accuracy and consistency, is needed before any asset can be distributed

Education: Bachelor's Degree Preferred

#IND123

Submit resume (and samples if applicable) to: Sammy.Realon@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.