Email Marketing Manager - Central Phoenix

Starts Within a Couple Weeks
Duration Full-Time
Status Full Time
Rate DOE
Our client in the education space is hiring an Email Marketing Manager to join their team full-time.

This will be work from home, 40 hours per week with the occasional need to come in the office for meetings.

In this role you must have a broad understanding of digital marketing and email best practices and target marketing based on a customer lifecycle.

What you will be doing as an Email Marketing Manager:
• Lead and manage the email marketing team in the development, enhancement, testing and reviewing of partner’s enterprise marketing email campaigns
• Maintain daily and monthly email reporting
• Serve as a subject matter expert in the areas of email best practices and compliance regulation including CAN-SPAM Act and express written consent and guidelines from
email service providers
• Collaborate with IT and CRM team to troubleshoot integration file issues and problems.
• Work with departments such as Financial Aid and Academic Compliance to assist with streamlining student communications through automation.
• Troubleshoot issues with email campaigns and data segmentation as they arise
• Leverage data to drive email improvements, with a consistent focus on optimizing
performance by improving open and click through rates
• Participate in planning sessions with both marketing team members and customers to
create new email lifecycle campaigns, both automated and manual.
• Interpret client’s needs and create well defined email campaign plans; Execute campaigns on time, accurately and within budget; this will necessitate project planning,
project plan creation and ongoing management, execution and implementation.
• Collaborate with web team, designers and copywriters to optimize the design, content,
targeting & messaging of email communications
• Assist with management of budget with outside contractors and service providers

What you need to know as an Email Marketing Manager:
• Bachelor’s Degree in marketing, communication, ecommerce or related field required,
master’s degree in related field a plus but not required
• 5+ years marketing experience, with at least 3 years prior experience in email marketing
• Strong knowledge of core technologies, including HTML, CSS, email analytics, web
activity reporting, and the principles of usable design
• Experience with Adobe Photoshop, Dreamweaver
• Experience with ExactTarget/Salesforce Marketing Cloud & Microsoft Dynamics
preferred
• Experience leading the development, testing and implementation of automated and
event triggered email programs preferred
• Experience leading and managing a team

MAY 2021

Submit resume (and samples if applicable) to: CC321@jobalert.creativecircle.com


For Creative Circle to represent candidates for freelance opportunities, applicants must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.