Sr. Digital Content Marketing Manager - North County

Starts Within a Couple Weeks
Duration Full Time
Status Full Time
Rate DOE
Our client, a San Diego biotech company, is looking for a Sr. Digital Content Marketing Manager in a full-time capacity

This Sr. Digital Content Marketing Manager is responsible for:
- Managing a team of direct reports – overseeing 3 people
- Guiding long term campaign strategy for content launches surrounding products across multiple platforms
- Ability to use Pardot, or equivalent, to manage campaign automation when necessary
- Unify content across social media, email, paid, organic search, and events
- Experience with SEO strategy and digital content creation
- Oversee all content prior to launch ensuring branding, voice, grammar, and underlying scientific meaning
- Oversee European, China & Japan office content development
- Help create content that tells a story, solves a problem, and then introduces the product last
- Ensure all offices are updated digitally at the same time with unified content
- Direct strategy around content writing with consideration to current events and upcoming company launches
- Measure KPI's and analytics to track social media growth, webinar attendance, site traffic, and overall ROI
- Explain how data is measured and how it's use to change trajectory

This Sr. Digital Content Marketing Manager needs:
- Bachelor's degree, minimum. Advanced degree preferred
- 5+ years in marketing at the management level
- 5+ years in the biotechnology industry
- Admin level experience managing marketing automation software, preferably Pardot (or equivalent)
- Proficient experience working with Google Analytics
- Experience with marketing analytics and KPI reporting
- Adapt to rapid changes and a dynamic environment within a growing business

Submit resume (and samples if applicable) to:

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