CRM Strategist - WFH during Covid-19

Starts Within a Couple Weeks
Duration Full Time
Status Full Time
Rate DOE
Our household name & well-known retailer client is seeking a CRM Strategist to join their team as a direct-hire that will sit in San Diego post-COVID-19.

In this role, you will own CRM lifecycle stages from program strategy to execution, including budgeting, partnering/resourcing, optimization/analysis, creative development, and tools development. This is not solely an email CRM role, this will encompass multiple and creative touchpoints.

Job Functions:
• Identify, evaluate and prioritize potential customer lifecycle stage and business KPI focus.
• Identify strengths and opportunities in customer base, leveraging targeted marketing programs and planning customer offers and incentive programs to deliver ROI-positive results
• Act as SME on membership lifecycle marketing and CRM for the enterprise, partnering cross-divisionally to ensure consistent program operations and implementation.
• Work closely with platforms, IT, and analytics teams to provide guidance and prioritization on new functionality needed, for internal systems and 3rd party tools.
• Ensure all creative communications developed and produced to support the membership program is in line with the customer type and branding and value statements.
• Partner with Brand Marketing, Insights, Analytics, Member Programs teams to analyze business and marketing data to identify key drivers, mechanics and associated dependencies for driving customer acquisition, engagement retention.
• Effectively translate analytics into clear insights and actionable recommendations
• Forecast results from various tactics and advocate for resource prioritization.
• Articulate lifecycle marketing strategy and communicate results to key stakeholders; executive presentations on the program approaches and results will be required.
• Prepare annual budgets for programs assigned and manage expenses in accordance with established budget, while maximizing profitability.

To be considered:
• 5+ years of related experience in loyalty, lifecycle and CRM strategy using analytics and data-driven insights.
• Proficiency is MS Excel and PowerPoint.
• Related experience in a retail (preferred).
• Excellent analytical skills are required as well as verbal presentation and written communication skills.
• Bachelor’s degree in marketing or business (an equivalent combination of education and related experience can substitute for a degree).

OCT. 2020.

Submit resume (and samples if applicable) to: