Director, Digital Marketing | Electronic Manufacturing

Starts Q3 2019 / Q1 2020
Duration Full-Time
Status Full-Time
Rate Commensurate with experience - relocation assistance provided
Our client is a global leader in the Electrical & Electronic Manufacturing space, seeking a Digital Marketing Director to build and execute a digital transformation strategy.

This leadership role will drive all aspects of digital demand generation including lead nurturing, marketing automation, SEO/SEM, display online advertising, and social media deployment. Additionally, establish the processes and drive the execution of next-generation digital marketing programs for the business.

Competitive talent bring solid digital marketing experience, but the experience required to lead the change management processes necessary to drive new customer acquisition and retention models, overseeing all facets digital marketing.

In this role, you will partner with the Director of Web Development & E-business to a deliver an industry best digital experience.

- Build, plan and lead all digital marketing activities including lead nurturing, marketing automation, trigger-based emails, SEO/SEM, display online advertising, and social media
- Deliver and adapt digital content to meet customer needs, and align with the customer journey and product suite
- Identify, test, measure, implement and optimize new growth tactics and marketing channels
- Identify and direct execution of SEO improvement opportunities
- Manage and optimize a healthy global digital marketing budget
- Own and integrate global paid and organic search working with direct team, agencies and regional partners
- Drive strategy, investment and direct resources across the customer lifecycle to grow the brand's share of voice
- Create digital analytics best practices and standard executive level reporting methodology
- Leverage web analytics tools to identify trends and drive web improvements as needed
- Oversee the mining of data to assess the leading and lagging indicators of success for specific marketing initiatives: Are they making money? How much? How do you know?
- Drive personal and targeted content via a multi-digital channel strategy to bring in high quality marketing qualified leads (MQLs), and nurture these leads into sales ready leads for transfer to the sales team
- Direct team of 6+ digital marketing managers plus influence work of extended teams across the global marketing organization
- Recruit, develop and retain a high caliber, diverse team that drive digital transformation
- Create partner relationships with Customer Insights and Global Programs teams, ensuring the right relationships are in place to scale digital operations business
- Develop and execute all future eCommerce marketing and merchandising initiatives to drive profitable online sales with our eCommerce customers and related analytics and reporting
- Develop a longer-term (3-5 year) roadmap to support other marketing initiatives, including email, paid search, SEO, affiliate marketing and retargeting/re-contact strategies that lead to conversion, loyalty and revenue growth

Required Experience & Skills
- 10-15 years experience in digital marketing, advertising, or consulting
- 7+ years of technical leadership managing multi-functional operations
- Excellent collaboration skills in cross-functional teams
- Experience managing Paid Search, paid Social, Display and Email
- Experience managing a third party SEO agency
- Experience with personalization and content marketing
- Expertise in web analytics tools (Google Analytics, Adobe Analytics, Coremetrics or similar)
- Experience with testing/optimization/personalization platforms (Google Optimize, Optimizely, etc.)
- Large scale site optimization project exposure is a plus
- Highly motivated/self-starter with a sense of ownership, strong collaboration, willingness to learn, high degree of curiosity and desire to succeed
- Understanding of advanced digital marketing strategies
- Expert level knowledge of Google Analytics with strong understanding of Google Tag Manager and the tight integration between the two tools
- Experience with Facebook Ads, LinkedIn Ads, Google Adwords, Google Search Console, Google Analytics, and display networks
- Deep experience conducting A/B and multivariate tests with a focus on conversion rate and UX improvements
- Strong understanding of analytics tagging specs and requirements with the ability to effectively communicate technical details to web development partners
- Experience developing and presenting enterprise level digital marketing reporting

Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.