Senior Digital Analyst - Fully Remote/Off-site

Starts March
Duration Full Time
Status Full Time
Rate Full Time Salary: up to $105,000 a year
Do you live for diving deep into data that influences an entire company's digital strategic initiatives? Our client in Richardson has an immediate need for a Senior Digital Analyst!

This role is 100% REMOTE.

The Senior Digital Analyst must have at least 5+ years' experience, a Bachelor's degree and a strong background across digital analysis and insights, tag management, reporting and automation.

- Contribute to the team in building an analytics strategy for digital marketing objectives
- Analyze various customer journeys and implement the correct analytics plan
- Identify the best testing methodologies for each digital campaign
- Work with internal stakeholders to lead and implement the analytics requirements.
- Ensure that the project management processes are working and making changes as necessary
- Lead internal meetings for executives and other team members
- Create new comprehensive reporting, insights and recommendations for the digital campaigns
- Lead as the "expert" for digital analytics and tag management
- Bring to the table trends and insights to increase user behavior and the experience

- Develop and govern tag management guidelines and best practices
- Manage and ensure best practices for site analytics are being implemented
- Provide reports and information to business partners questions by using various data sources (web transactions, campaigns, IoT and more)
- Tracking analytics for the websites and mobile application
- Define and create new Google Tags for the website and mobile application
- Bring data to life through data visualization and dashboards
- Provide clear behavior data and actions to the internal teams by using Google Analytics and Data Studio
Program Requirements:
- Google Analytics 360
- Data Studio
- Tag Management
- Google BigQuery
- Highly proficient in SQL and R/Python
- Experience with data visualization tools like Qilk Sense, Tableau or PowerBI

MUST have experience in driving engagement, high adoption of digital tools and developing executive and operational KPIs.

Submit resume (and samples if applicable) to: