Digital Marketing Analyst - WFH during Covid-19

Starts February
Duration FULL TIME
Status Full Time
Rate Up to $70,000 Depending On Experience
Our retail client in Fort Worth is looking to bring on a full time Digital Marketing Analyst to their growing team!

The Digital Marketing Analyst will provide strategic data science and operational analytic support for the Digital Marketing/Ecommerce team. You will implement and maintain the Ecommerce BI Dashboard and build best in class digital marketing analytics.

The ideal candidate is someone who is passionate about diving into Data Studio, Google Analytics, Facebook/Google Ads Managers, and various operational and customer usage datasets to find new learnings and opportunities that will optimize the website, Ecommerce customer journey and digital marketing performance.

Essential Duties, Functions and/or Responsibilities:
• Compile, identify trends, and evaluate data to support the Digital Marketing/Ecommerce team in decision-making.
• Identify and track KPIs on web traffic and lead conversion funnels.
• Monitor user engagement levels from both website and email communications.
• Track new user purchases, returns/refunds, and repeat transactions of customers.
• Provide analytic support by using various tools to gather Ecommerce data, normalize it and model it to perform detailed quantitative and qualitative analysis, interpret findings and present actionable recommendations.
• Use statistics, prescriptive, predictive modelling to increase and optimize user experience, revenue generation, cost/effort reduction and other business outcomes.
• Assess existing data flows, data quality and business rules, outlining gaps and defining a plan for corrections and improvement.
• Determine the critical metrics for each brand, create and maintain standardized dashboard reports for the team.
• Track trends within the business vs. the Ecommerce market and come up with ideas to optimize website, channel performance and customer segmentation.
• Partner with Brand Management team to monitor demographic and behavioral shifts that can impact business and hypothesize potential effects and how to address.
• Analyze conversion rate optimization activities, such as A/B testing.
• Develop an understanding and/or have knowledge of SEO best practices and its impact on traffic and other metrics.
• Explore new and existing digital analytics tools to improve the time action on an area of improvement and reduce manual work in data processing.
• Measure and monitor adoption of new features and customer experience changes.

• 2+ years of experience managing the delivery of analytics reporting dashboards and insights in a web-marketing or Ecommerce organization
• A quantitative or Busines Analytics degree (such as: Marketing Analytics, Statistics, Cybernetics, Operation Research, Systems Engineering, Decisions Sciences, Applied Math, Economics, etc.) or at least four years equivalent work experience
• Advanced use of Google/Facebook Analytics and Ads Managers
• Experience with data visualization dashboard tools like Google Data Studio
• Strong technical skills in data visualization and data manipulation such as Power BI
• Must be a hands-on team member and operate with a start-up mentality to move the business forward
• Expert in Excel

Submit resume (and samples if applicable) to: