Marketing Manager - Plano / Frisco

Starts Next Week
Duration 3+ Months
Status Freelance
Rate Depending on Experience
Our retail client in Plano has an immediate need for an ONSITE Marketing Manager. This is 40 hours a week for 3 months.

As the Marketing Manager, you will:
• Develop in-store signage strategies in support of national promotions and other company initiatives
• Work collaboratively with internal and agency partners to ensure in-store marketing materials are accurately produced, delivered on-time and within budget
• Work with legal team to gain approval on advertising, and draft disclosures for approval
• Generate monthly POP kit manifest, ensuring materials are accurately produced and distributed
• Develop POP display guides and other field communications to drive in-store execution, and regularly visit store locations to review in-store execution and identify opportunities
• Maintain long-term and semi-permanent in-store marketing elements, updating as required by merchandising, value proposition and offer changes
• Manage audio-visual (AV) wall program with Studio team
• Partner with various departments to maintain Marketing & Operations eStore inventory levels

Direct Mail:
• Own, develop, and manage direct mail programs to maximize target audiences, creative messaging and performance
• Work collaboratively with internal and agency partners to ensure direct mail programs are accurately produced, delivered in-home on-time and within budget
• Manage direct mail budget to enhance every dollar spent, focusing on cash flow, forecast and variance
• Identify, track and measure KPIs and reports

• Bachelor’s degree and 3+ years of experience in marketing
• Experience in a retail environment is preferred
• Proficient in Microsoft Office applications (Outlook, Word, Excel, PowerPoint)
• Advanced communication and interpersonal skills
• Strong project management abilities

Submit resume (and samples if applicable) to: