Marketing Automation Manager - REMOTE

Starts 12/7/20 desired
Duration Full Time
Status Full Time
Rate Around $70,000 + bonus
Our client in Richardson has an immediate need for a Marketing Automation manager skilled in Pardot. This is a full time opprotunity with benefits and bonus potential!

The Marketing Automation Specialist will ensure effective communications to prospects, customers, partners, internal employees and executives.

You will be responsible for data orchestration and activation within and between Salesforce and Pardot using first, second- and third-party data to support overall marketing strategy to drive acquisition, engagement and retention.

This role will analyze engagement for trends and use patterns to identify and quantify audience habits and behavior. This role oversees all platform communication efforts, including the overall look-and-feel, calendar, audience segmentation and monthly reporting.

Daily Responsibilities:
-Contribute to strategy meetings
-Create and execute email marketing campaigns
-Guide campaign owners through defined campaign frameworks by setting campaign goals, facilitating insightful tests, and designing cross-channel execution
-Update and maintain the email marketing playbook.
-Manage the planning and implementation of multichannel digital marketing campaigns to targeted customer groups
-Report on email marketing effectiveness and create actionable recommendations to ensure learning and deliver improvements
-Own and execute administrative tasks in Pardot, including the management of vendor partner
-Create and execute assets in Pardot including landing pages, forms, and custom fields
-Maintain email marketing communications calendar
-Ensure processes are fully aligned, data protection policies are being followed, and that systems integrate and synchronize well with the current marketing technology stack

Submit resume (and samples if applicable) to: