Director of CRM

Location Phoenix, AZ (Fully remote)
Starts Within a Couple Weeks
Duration Full-Time
Status Full-Time
Rate $120-150K, DOE
Our client is hiring a full-time Director of CRM. This will be fully remote, or hybrid in Phoenix, AZ.

* Must have eCommerce email experience to be considered.
* This role will have direct reports and this team is growing!

What you will be doing as a Director of CRM:
- Build, execute, monitor and optimize planned calendar campaigns and automated customer journey campaigns across various channels (Email/SMS/Direct Mail/etc.) using marketing automation platforms including Klaviyo and PostScript
- Plan, design and execute campaign testing strategies for creative, copy, audiences, etc. to identify opportunities for increased performance.
- Manage creative and production timelines for digital marketing and email creative assets.
- Manage digital assets with agency partners from creative/execution to reporting on performance
- Conduct QA of email, SMS, and other CRM marketing campaigns to ensure accuracy of content, linking, and tracking.
- Partner and support the development and management of digital marketing calendar, creative briefs and assist reporting for campaign hindsight presentations.
- Stay current on email/SMS best practices and industry standards, make recommendations continuously to improve our campaign templates, segmentation & targeting, personalization tactics, etc. to deliver on KPIs.
- Leverage customer data analytics tool to report and inform future segmentation, targeting and marketing strategies.
Report and analyze channel/campaign/segmentation performance results against KPI goals.
- Oversee direct mail marketing efforts including lifecycle
- Occasionally code email campaigns using HTML templates
- Design knowledge, ability to coordinate with internal and external design resources and project manage

What you need to know:
- 5+ years of overall experience in CRM and Email Marketing
- Hands-on experience setting up and executing campaigns in a marketing automation platform/ESP (e.g. Klaviyo, Emarsys, Listrak, Bronto, SFMC, etc.)
- Solid understanding of basic HTML for email coding, email best practices and standards
- Knowledge of email deliverability optimization and strategy, including tools such as MailMonitor
- Strong proficiency of web analytics to analyze campaigns and websites (Google Analytics preferred) with experience running A/B or multivariate campaign testing
- Ability to manage multiple competing priorities under tight deadlines in a fast-paced environment
- Strong teamwork, analytical, strategic thinking and problem-solving skills
- High proficiency in Excel, knowledge of databases or dashboard tools a plus
- Previous e-commerce / DTC industry experience is preferred
- Experience managing large email lists (500K+) and driving revenue growth
- Bachelor?s degree


NOV. 2021

Submit resume (and samples if applicable) to: Lauren.Madden@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.