Brand Marketing Associate, Retail

Location Union, NJ (Hybrid)
Starts ASAP after interview
Duration 40hrs/week through 11/30/22
Status Freelance
Rate DOE
Our client, a well-known retail company, is currently seeking a freelance Brand Marketing Associate with influencer, brand marketing and PR experience, ideally within the retail space.

Please note, this is a 40hr/week opportunity. The client is open to considering remote candidates but ideally you will be able to work onsite 3 days per week near Union, NJ.

The Brand Marketing Associate will be responsible for driving omni-channel marketing strategies and brand campaigns that create awareness, engagement and preference for the brand.

Responsibilities:
- Working with the Brand Manager, develop, execute and measure integrated brand marketing campaigns and media strategies that puts the customer first
- Create and align the business to a customer-inspired, data-driven marketing strategy and plan that drives the transformation of the brand
- Execute communication strategies that support brand priorities, products, campaigns, events, supplier partners, providers, and corporate initiatives such as: loyalty, registry, seasonal moments
- Provide thought leadership to identify new, innovative and digital-first ways to connect brands to all relevant customer segments
- Work seamlessly with agency and internal/external partners including PR, creative, influencer and social teams
- Work tightly with public relations by helping to manage the relationship with an external agency for earned media brand awareness, press mentions, and brand engagement
- Lead external influencer partners for influencer marketing strategy; goal setting and success criteria for evergreen and product/campaign-specific executions; includes vetting influencers and celebrities for brand alignment
- Manage brief, feedback, and creative development process in partnership with creative teams, external agencies and internal partners on key brand initiatives
- Help drive and execute a digital-first content strategy and calendar for the brand to ensure focus on big business bets and relevancy during seasonal and cultural moments
- Ensure brand consistency across all touchpoints (QA all assets for marketing priorities & accuracy; ensure brand consistency across channels)

Requirements:
- 3-5+ years experience in brand marketing / communications with proven results and a Bachelor's Degree in business, marketing, communications, public relations or a related field working with or across multiple marketing channels
- Experience working with and managing internal/external creative/media agencies
- Strong understanding of social media, influencer marketing, partnerships and public relations
- Deeply familiar with how best to leverage influencers and working with an agency to help brief and select the right influencers to fit the strategy
- Strong attention to detail, resourceful and a creative problem solver
- A sense of urgency, matching retail speed to progress the work and interact cross functionally with multiple teams
- Have strong thought leadership skills coupled with excellent collaboration
- Thorough understanding of digital strategy, social platforms, and content creation
- Strong written and verbal presentation skills
- Aptitude for thinking analytically, with a results-driven mindset to assess the success of marketing efforts
- Keen awareness of process and what needs to happen to effectively manage many moving parts of equal importance under tight deadlines
- Passionate self-starter, decisive and able to move with speed to implement ideas
- Excellent judgment and decision-making skills
- Strong creativity and drive for testing new ideas

The ideal candidate can think both creatively and analytically and understands the value of relationship-building to drive results. Must possess a keen marketing / consumer curiosity and excellent attention to detail. The role will report to the Sr. Manager Brand Marketing.

Submit resume (and samples if applicable) to: Jennifer.Scott@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.