Product Marketing Manager

Location New York, NY (WFH flexible)
Starts Within a Couple Weeks
Duration Full-Time
Status Full-Time
Rate DOE
Our client, the world's most innovative finance
and technology company, is seeking a Product Marketing Manager to join their team.

**Please note, this role is remote for the time being but will be returning to the office in a hybrid schedule eventually. A laptop will be provided to you!**

The Product Marketing Manager will be responsible for:

- Leading strategy, planning, and execution of Go-to-Market plans for new products, product features, and other product-led launches, typically focusing on 1-2 products at one time
- Creating and managing rapid ideas to execution on short and medium-term communication strategies across a range of initiatives, such as partnership with internal stakeholders, marketing team, and our agency partners
- Defining, managing, and executing comprehensive go-to-market strategies for new and existing product initiatives including audience definition, product positioning, comms architecture, and launch strategy
- Partnering closely with our User Research and Product teams to understand our member's needs and the broader competitive landscape
- Leading the strategy, planning, and execution of go-to-market plans working closely with Product, Design, Paid Acquisition, Social, Content, Lifecycle, and PR
- Ensuring alignment on product positioning and comms architecture across all channels including Marketing, Member Services, and Product
- Taking a data-driven approach to campaign strategy focusing investments on the most impactful outcomes and specific KPIs
- Helping define and operationalize the Product Marketing function

The ideal Product Marketing Manager must:

- Have at least 5 years of experience managing end-to-end marketing campaigns
- FinTech, Banking or Consumer finance experience required
- Previous advertising/marketing agency, and/or fast-paced consumer brand experience a plus
- Experience working in Asana is a plus
- Be able to manage multiple projects simultaneously with competing priorities and deadlines aligning stakeholders and production teams, minding details, organizing materials, and leading and aligning team members
- Be data-driven and analytical, especially in assessing campaign performance, identifying consumer behavior, creative opportunities, etc.
- Have strong analytical skills, be comfortable reviewing and analyzing business performance metrics, KPIs and be able to pivot when the data tells you
- Be able to think out-of-the-box, get creative and take risks building new products
- Have a results-driven mindset, with a passion for using data to build marketing campaigns that solve business problems and advance the brand narrative
- Have a reputation for bringing cross-functional teams together, working with designers, product managers, compliance, finance, etc.
- Have a successful track record of project management that spans time, disciplines, and stakeholders
- Be a self-starter and innovative with a drive to build impactful campaigns
- Be able to work both independently and cooperatively in a fast-paced environment to hit deadlines and drive efforts
- Have a vibrant, energetic, passionate and friendly personality
- Be highly collaborative and enjoy working with others
- Enjoy sharing knowledge and experience
- Be curious, success focused and looking to grow while contributing and producing
- Be diplomatic while working with stakeholders but driven by facts to make your case and be comfortable pushing bask when needed
- Be comfortable working cross-functionally as you will touch many teams, often being the conduit to bring people together to come to a solution

Creative Circle is focused on protecting the health and safety of our candidates, clients, and communities. Details of our job descriptions are always subject to change, e.g., on-site vs off-site. We follow the guidance of the CDC, WHO, CPHA, and government officials. If you have questions about a specific job posting, please contact us. Be well and stay well. Creative Circle.

Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.