Senior Direct Marketing Manager - WFH Flexible

Starts Summer 2021
Duration Full Time
Status Full Time
Rate Up to $100,000 annually
Our Insurance client needs a full time Senior Direct Marketing Manager to join their team this summer.

The Senior Direct Marketing Manager will lead and execute Direct Response Marketing for a wide variety of targeted marketing programs

This includes lead generation and life cycle-based marketing campaigns to support new lead growth, cross-sell opportunities and existing customer consistency.

Responsibilities include:
- Implements email, text and Direct Mail campaigns
- Conducts ongoing A/B testing related to subject lines, email copy, layouts and CTAs that drives conversion improvements
- Identifies and owns (in partnership with BA resource) all campaign KPIs and benchmarks.
- Creates email reporting dashboards: Measures, monitors and tracks campaign performance
- Responsible for all consumer segment journey mapping, definitions and interactions
- Responsible for identifying direct marketing opportunities and designing efficient campaigns that deliver strong ROI

Senior Direct Marketing Manager requirements:
- experience in email marketing management, with a demonstrated understanding of lifecycle and triggered behavioral messaging, database marketing and analytics
- Experience working with Google Analytics, Photoshop and ESPs, emfluence, YesMail and SendGrid a plus
- Experience in building, managing and leading cross-functional teams
- Prior copywriting experience preferred, for Direct Response marketing a plus
- Experience within insurance or financial institutions is a plus

JUL. 2021

Submit resume (and samples if applicable) to:

About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

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