Senior Brand Manager

Location Burbank, CA (Fully remote)
Starts Interviewing Now!
Duration Full-Time
Status Full-Time
Rate DOE
Leading Gaming Client is seeking a Marketing / Brand Manager! This role is full-time, interviewing now!

This role will start fully remote and may move to a hybrid schedule with 1-2 days in office in Irvine starting in October.

The ideal candidate for this role either has experience with gaming/Japanese gaming (or relative field such as Anime), OR has a gaming lifestyle and is comfortable with this industry.

You have 3+ years' of experience with Brand Management at a full time capacity!

MARKETING / BRAND MANAGER DUTIES:
- Take ownership of brand and marketing strategies for product's lifecycle
- Assist in developing goals and objectives for team members to improve efficiency
- Executive on consumer product, channels, and first party partnership opportunities
- Oversee large-scale events, production, and promotions, broadcasting operations, sponsor relationships, program management, and player interfacing
- Work closely with cross-functional and international teams to ensure development, marketing, and sales executions are integrated and aligned with the project's strategic and financial goals
- Identify areas of concern in the execution of the brand plan and course correct to maximize the success of the product
- Develop and manage an asset library for assigned titles, oversee creation and delivery of assets (trailers, screenshots, logos, etc.) by working with internal departments and external vendors
- Analyze consumer research and business data to develop marketing investments
- Manage creative production and advertising and core brand assets including trailers, packaging, special edition content, social media, etc.
- Understand the media landscape, recognize opportunities, and demonstrate knowledge of booking creative and effective media campaigns
- Manage media agencies, creative agencies, event agencies, and promotional partnerships
- Serve as a key contact across the development group to supply with key consumer and marketing insight

MARKETING / BRAND MANAGER REQUIREMENTS:
- 3-4+ years' experience in a publisher marketing role with gaming and/or consumer experience
- Ability to leverage analytics, build cases to support initiatives, and focus on KPIs/ROI metrics
- Experience with project management, analysis, and ability to work with multiple teams
- Experience creating and owning a marketing plan from research/positioning stage through go-to-market and live services
- Must have experience with gaming/Japanese entertainment such as Anime, or have a gaming lifestyle

BENEFITS: Medical, Dental, Vision (HMO and PPO options), 401k, PTO, sick time, End of Year Performance Bonus!

If you think you're a good fit for this role, send us your portfolio/resume + what games you like to play!

#LI-RK1
#IND123

Submit resume (and samples if applicable) to: Ramzi.Kelley@jobalert.creativecircle.com


About Creative Circle
Creative Circle is a recruiting agency, and we proudly match professionals with companies looking for talented team members. The above listing is for a role with one of our clients. Our connections at top companies get your resume in front of the right people and access to amazing positions that aren't posted anywhere else. If you’re a good fit for this role (or another we're currently working on), a local recruiter will reach out to schedule a screening interview. We present only the top candidates to our clients.

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.