Email Automation Manager - Fully Remote/Off-site

Starts Within a Couple Weeks
Duration Full-Time
Status Full-Time
Rate Up to $90,000/YR DOE
A leading association is looking for an Email Automation Manager with Marketo experience to join their team full-time.

This Email Automation Manager will work with internal clients to plan, develop, and execute a wide range of email marketing campaigns, including membership, lead generation, communications, internal communications and newsletters, with a focus on segmentation, data quality and enrichment, and reporting and analysis.

The role requires deep knowledge of customer (member) acquisition, marketing automation, and list segmentation, and ability to identify a high volume of quality contacts that align with our membership growth and event attendance goals.

Email Automation Manager responsibilities:
- Manage email campaigns end-to-end, including planning, targeting, set-up, testing, execution, reporting and optimization
- Collaborate with internal teams to advise, design and deploy email campaign content that is compelling, accurate, and audience appropriate.
- Build and support campaigns to drive qualified leads, content engagement and sponsored marketing content programs in Marketo/Salesforce.
- Write email content for lead generation, drip campaigns, and customer communications.
- Craft, analyze, and communicate digital marketing metrics, KPIs, intelligence and optimization strategies
- Manage list strategy, development and segmentation, list aggregation, email campaign performance analysis, and forecasting and reporting as it relates to business planning.
- Develop strategies and content to grow our newsletter and subscriber base.
- Identify, develop and implement marketing automation platform/CRM together with key stakeholders and business units.
- Develop, evaluate and oversee the implementation of A/B testing protocols and procedures.

Email Automation Manager Requirements:
- 5+ years of marketing experience preferably in association environment; e-commerce a plus
- Must be proficient in Marketo (certified a plus) with experience developing lead generating programs through digital campaigns.
- Knowledge of HTML, Google Analytics and Salesforce a HUGE plus
- Working knowledge of Adobe Creative Suite is preferred
- Able to manage multiple projects and adjust priorities to meet business needs, while maintaining a strong attention to detail.
- Able to extrapolate action items from marketing metrics and analytics to refine content and strategies.
- Comfortable working with internal clients and stakeholders
- Bachelor’s degree

OCT. 2021

Submit resume (and samples if applicable) to: Cameron.Little@jobalert.creativecircle.com


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