Integrated Marketing Manager - 40 hours/week through EOY - Washington, DC

Starts Within the Week
Duration Months
Status Freelance
Rate Up to $34/HR DOE
Our association client in Washington, DC is looking an Integrated Marketing Manager to join their team, 40 hours/week through the end of the year. This role is currently remote and will require some onsite attendance when offices reopen.

This Integrated Marketing Manager will develop and execute integrated marketing campaigns across digital, print and events for undergraduate and graduate students globally.

Integrated Marketing Manager Responsibilities:
- Develop integrated marketing campaigns for local markets and develop market-specific campaigns in differing global markets, promote market-specific programs products and services, and communicate value of membership.
- Deploy event marketing promotions to drive registrations for live, digital and live-streamed and market focused events, drive membership joins and generate leads for other Membership division campaigns
- Manage global pages on programs website, and identify opportunities to extend awareness of student programs, events and activities.
- Measure and track engagement and conversions, review campaign effectiveness and adjust strategy accordingly. Take ownership of KPIs and success metric for Membership Division global goals.
- Develop and maintain campaign assets, collateral, presentation decks, and content pieces
- Support general marketing team campaigns and event activities as needed.

Integrated Marketing Manager Qualifications:
- 4+ years’ experience with multi-channel marketing including email, social media, digital marketing and live events among others.
- Association and/or marketing to higher ed student audiences experience a HUGE plus
- Content writing and asset development experience for social marketing (Instagram, FaceBook, Twitter, What’sApp, LinkedIn, etc.) and website analytics. B2C experience is a positive.
- Familiarity with email automation software, campaigns and digital marketing trends is helpful.
- Ability to work independently, with strong prioritizing and decision-making skills
- Must be willing to travel internationally, post COVID, when safety permits

Submit resume (and samples if applicable) to:

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