Email Marketing Manager - WFH during Covid-19

Starts Within a Couple Weeks
Duration 3 Months
Status Freelance/ possible Full Time
Rate Up to $40/hour
Our education focused media client is looking for an Email Marketing Manager to join their team on a 3 month contract with a possibility to extend. This position is 40 hours a week and M-F.

The ideal candidate will have experience deploying email through Marketo.

Duties of the Email Marketing Manager:
- Build and deploy all email marketing to support recruitment, corporate sales, re-engagement campaigns, etc
- Segment lists, run testing and deploy emails including one time, recurring and triggered content campaigns
- Manage the production and troubleshoot email campaigns including HTML templates, list segementation, exclusion/inclusion list
- Manage the email editorial calendar to ensure specific target audiences aren't being over saturated
- Report on all email marketing campaign metrics
- Support the day-today operations of the marketing automation system - assist all Marketo users with technical issues
- Develop and track long-term email programs to nurture contact and increase click through and open rates
- Ensure compliance for unsubscribe request
- Maintain email marketing list - manage how contacts enter the database including manual uploads and automated intergrations
- Partner across teams to leverage customer data to identify new audience segmentations and grow audience engagements
- Create new Marketo users and manage onboarding and taining on email best practices
- Import purchased lists and new contacts into marketing database and organize contacts into segments

Requirements of the Email Marketing Manager:
- Bachelor's degree in Marketing, Business, etc
- 4+ years of experience in an email marketing role using Marketo, HubSpot or Eloqua
- Experience building HTML emails
- Knowledge of email management and optimization using email best practices
- Direct experience with a CRM - Marketo, Eloqua or Hubspot
- Experience creating and implementing lead management and scoring programs highly preferred

Submit resume (and samples if applicable) to:

For Creative Circle to represent candidates for freelance opportunities, applicants must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.