Email Marketing Manager - WFH Flexible

Starts March 29, 2021
Duration Ongoing
Status Freelance to Full Time
Rate FL: up to $45/hour FT: up to $100,000/year
FT: up to $100,000/year

Our client is looking for an experienced Email Marketing Manager with extensive experience targeting C-level executives for B2B outreach to join their team on a temporary to permanent contract. This position is 40 hours/week.

The ideal candidate will have experience strategizing, executing, and running email campaigns from inception through reporting. Your resume should speak to your ability to increase click through rates, grow engagement and maximize ROIs.

Duties of the Email Marketing Manager:
- Develop personas and segment the audience
- Manage and advise on the email editorial calendar to increase engagement and limit saturation
- Create and manage the email campaign calendars, you will coordinate and execute multiple campaigns across business divisions
- Serve as the day to day lead on email campaigns and ensure all campaigns are properly targeted, scheduled, and messaging/tone is on brand
- Develop the copy/content to properly position the products and services - ensure copy is tailored to audience and remove redundancy in audience outreach
- Write copy for email campaigns for specific target audiences
- Utilize best practices to develop customer journeys, set up content emails, conduct testing scenarios, oversee QA and deployment
- Ensure all communications are compliant with data privacy practices and regulations including CAN-SPAM, GDPR, etc
- Monitor analytics and provide reports showcasing areas of improvement and adjustments for optimization
- Track performance of campaigns and digital presence - report on various program KPIs
- Run A/B content testing to increase engagement for the target audience

Requirements of the Email Marketing Manager:
- 4+ years of email marketing, CRM management experience
- Bachelor degree in Marketing
- Political fundraising experience a plus
- B2B experience highly preferred
- Experience developing campaigns focused on engaging C-Level executives a plus
- Experience deploying drip campaigns through Hubspot and Salesforce
- Experience analyzing campaign data including bounce backs, open rates, etc

*** Must have your own laptop or wokstation ***

Submit resume (and samples if applicable) to:

For Creative Circle to represent candidates for freelance opportunities, applicants must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.